From the monthly archives:
Webster’s Dictionary defines autopilot as “a device for automatically steering ships, aircraft, and spacecraft.” Such systems of directing vehicles without assistance from human beings are excellent when used in the contexts that they were created for. Affiliate marketing is not one of them.
However, numerous merchants run their affiliate programs the “autopilot way,” and many [...]
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It is the classic “church and state” argument; brand advertisers in TV, print, and outdoor advertising and direct response marketers in infomercials, catalogs and direct mail. Very seldom have the two worlds collided, traditionally.
Early in online marketing, measurement, tactics and mindsets were simply ported over from the offline world. Branded advertisers would pay high CPM [...]
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Few people are aware of, much less understand, the “Vendor Liability” clause of CAN-SPAM. Yet it is critical for anyone who has affiliates to understand this aspect of Federal anti-spam law, as it is specifically aimed at affiliate program administrators who ignore spam complaints about affiliates.
The Vendor Liability section of CAN-SPAM works like this: [...]
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Product Datafeeds go with affiliate marketing like peas and carrots. They first entered the scene almost ten years ago when merchants and the affiliate networks began to make this information available.
Back in the “good old days”, it was easy to build a gigantic website based on the products provided by one or more merchants, using [...]
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The use of “game promotions” is a popular and effective way for Internet marketing companies to create buzz. Even if it is only a nominal prize being offered, game promotions are effective in making would-be customers aware of your company and persuading them to register to use your products and/or services.
The purpose of [...]
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