I am not a fan of the “hard sell”. Infomercials, long-form sales letters and persistent aggressive sales calls cause me to zone out, rather than creating any interest, on my part, in the product.
As a sales alternative, I have advocated “soft sell” techniques, focusing on the product, needs of potential clients, and letting [...]
The first four issues of FeedFront Magazine have been added to Scribd.com, where you can read them online or download PDFs of each issue.
You can also comment on any of the issues, as well as grab code to embed them on your site.
We plan to upload future issues of FeedFront to Scribd.
Take a look at [...]
The following is a transcript of the keynote address delivered by Gary Vaynerchuk, star of Wine Library TV and Director of Operations at Wine Library in Springfield, NJ, at Affiliate Summit West 2009 in Las Vegas, NV.
The speech was delivered on Monday, January 12. Video is available at blip.tv and audio can be downloaded or [...]
The 7th annual AffStat survey of affiliate marketing statistics is open now through February 28, 2009.
In the past, most AffStat surveys have been focused on affiliate managers, but this one is focused on affiliates, so please do not complete the survey unless you are an affiliate.
Data from the AffStat survey will be published [...]
It’s rough out there right now, I know. You’re losing your cool in this tough economic market. You’re trying to make ends meet, while at the same time, you’re trying to push ahead and be successful as an entrepreneur. You’re working your a#* off and it’s getting you by, but not getting you ahead.
I know [...]