From the monthly archives:
How affiliate marketing can work to reach African Americans, Hispanics and Asians. It took traditional marketers more than 50 years to figure out that people of different ethnic groups respond differently towards advertising. Hopefully, it won’t take affiliate marketers that long because the theory has already been proven. Quite frankly, it was very obvious from [...]
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The following is a transcript of the keynote address delivered by Cory Booker, Mayor of Newark, NJ, at Affiliate Summit East 2008 in Boston, MA. The speech was delivered on Monday, August 11. Video of Cory Booker is available on YouTube and audio can be downloaded or streamed at http://www.geekcast.fm. Cory Booker: Good morning everybody. [...]
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Everybody loves a coupon. Consumers love a deal. Affiliates love to offer their visitors something extra to help close the sale. Merchants may see higher conversion from those with a promotion and can also use the codes to track activity channels. But these little codes can cause problems. The big empty coupon code field in [...]
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I am a huge fan of automation. Anything that ultimately saves time and money, offers flexibility, and works properly when you use it, is a friend of mine. That being said, I’d like to introduce you to a few of my friends. Bounce Bounce is a link management system that automates the monetization of links [...]
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Earlier this year, the State of New York passed legislation using affiliate programs as a way to force merchants to collect sales tax. Rather than rehashing the legal ramifications, I’ll focus on three choices that merchants are making regarding this new law – and share some of my opinions on each of them. Before I [...]
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