From the monthly archives:

June 2008

Only answer if you work for an online retailer! We’ve got a question for you for you, which must be answered in 140 characters or less – what is your opinion (positive or negative) of affiliate marketing? Answers will be published in the second issue of FeedFront Magazine. Please answer below by midnight EDT on [...]

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The three things to look out for when making this important decision As affiliate managers grow their programs, it is common to seek other avenues to branch out. With the influx of new networks on the scene, programs in multiple networks are on the rise. Below are three key areas affiliate managers should consider when [...]

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Minimize your risks and maximize your returns in paid search arbitrage Our business is paid search arbitrage and most of the time we send traffic to the merchant’s landing page directly from search engines. That means we live and die by the conversion rate of the merchant’s page and we have to very carefully evaluate [...]

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The basics that every advertiser and publisher should know I recently attended ad:tech San Francisco, which boasted nearly 15k attendees. I enjoyed catching up with old friends, having brainstorming sessions over drinks, and even accepting an ad:tech finalist award for “Best Affiliate Marketing Campaign” (congrats to Schaaf Consulting who was the category winner). However, my [...]

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Blogs, Tweets, newsletters, forums, and the like. They shape our paradigm of the industry when we read them. “Affiliate marketing is bullshit.” You might have read that was the gist of the keynote from Jason Calacanis at Affiliate Summit 2008 West in Las Vegas. Many others heard it in person, or did they? The phrase [...]

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