From the category archives:

October 2009 Issue

Many affiliates boast inflated earnings, and then spread misinformation, perhaps intentionally, to mislead everyone else. Their “secrets” no longer work and are therefore safe to release.
And then there are folks who hawk their ultra expensive Pay Per Click (PPC) training courses and software. Not saying these aren’t useful. Just saying it’s hard [...]

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Email marketing is NOT a science. There is no such thing as 100% deliverability or some magic “Pixie Dust” that can be sprinkled on your servers to help you deliver your email creative into the recipient’s inbox.
There are only “best practices”, which you can follow to help you get the best possible results.
So, the [...]

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Advertising claims by merchants have long attracted the attention of state Attorneys General (AG) and the Federal Trade Commission (FTC), but recently these regulators have signaled a willingness to pursue advertising cases against a new target: online affiliate marketers.
Until recently, affiliates have operated anonymously and attracted little scrutiny, because they do not sell the goods/services [...]

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Over the years many events, technologies, and companies have changed the face of affiliate marketing. The current battle against the Affiliate Tax (Advertising Tax, Amazon Tax) is one of the most important events to happen in our young industry.
The Advertising Tax has the power to both reform and injure our entire industry. To date [...]

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The Problem: No matter what you do for a living, success involves getting things done. Unfortunately reality often involves a lot of trying to get yourself to get things done.
Procrastination isn’t rational. Even when we know we’re procrastinating, and we want to be working, getting back on track can be difficult. Instead we [...]

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