From the category archives:

October 2008 Issue

Over the past few months, the FTC has filed a number of complaints against affiliates for failing to clearly and conspicuously disclose financial terms as required by Section 144 of the Truth in Lending Act “TILA” and Section 226.24 (c) of Regulation Z. TILA and Regulation Z require that lending entities disclose finance charges and [...]

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One facet of effective design that I often see people ignore is guiding the visitor. If you don’t effectively help your visitor find, see, read and click what you want them to on your site, you are missing out on revenue. When a visitor hits your page, you have a few seconds to convey the [...]

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The date was April 1st 2008. In an office building in downtown Walla Walla, WA, I officially stepped into my new role as the Affiliate Coordinator for QualitySmith, an internet based lead-gen company that connects homeowners with contractors nationwide. Fast-forward five months and I am crawling out of bed at 5 AM to catch my [...]

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One of the highlights of Affiliate Summit is the constant stream of new ideas. Affiliate marketers are called Internet pioneers for good reason – they are passionate about finding new business models and innovative ways to use the Internet. As expected, hot topics in Boston included ways to incorporate video, mobile and social media into [...]

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Jobseekers are often presented with a challenge: imagine you’ve just stepped into an elevator with the CEO of a company you really want to work for, they’re told. You’ve got thirty seconds before the elevator reaches the executive’s floor to explain why he should employ you. What would you say? It’s a tough question but [...]

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