From the category archives:
Private labeling refers to the practice of reselling a brand or entering into a co-branded agreement with a vendor. There are a many variations, but I will share a few common ones. White label mostly refers to the sale of physical products such as herbal supplements, equipment and beauty products. This practice is prolific offline, [...]
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I thoroughly enjoy working with review-type sites as an affiliate manager. Review sites typically display a product or service description and then rank them amongst competitors with a detailed description of the company selling these items. Some sites concentrate on just one niche and others review every product and service imaginable. As long as the [...]
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If you are a performance-based advertiser, you should have the capability of sub ID tracking, but are you making the most of it? If you do not have sub ID tracking, well, that should be your top priority. This is an essential tool to fully optimize your online marketing efforts. It allows you to segment [...]
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Back in September 2011, I had to make a quick decision about what I needed to run my business, because I was forced to evacuate from my home, due to a nearby wildfire. Since I work from home, everything to do with my work is based there. Fortunately, I’ve been a little crazy about having [...]
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A common but critical question among advertisers is “what commission should I pay affiliates?” Unfortunately, there isn’t a simple answer, and implementing an effective commission structure requires careful consideration. 1. Consider the price of other online marketing options Compared to other media, the affiliate channel often stands out as a cost effective way of generating [...]
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