From the category archives:
When Dove’s sales declined, as a result of being lost in a crowded market, they reached out to Edelman Public Relations for help. Utilizing the power of video, storytelling, online advertising, and social media, Dove’s efforts to reclaim their market share exceeded the company’s expectations, resulting in a 700% increase and $1 billion in product [...]
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Every time I hear about a popular, new book series, my mind immediately goes to whether or not it would make a good niche website.
I start searching the web frantically for everything I can find about the book, including how deep the series will be, whether there is talk of movies, and the amount [...]
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How much time do you spend writing and testing headlines for your campaigns?
If there’s one thing that is often misunderstood in marketing, it’s the importance and power of headlines.
In the offline world, you’ll find headlines on the cover of magazines, on billboards, and in direct mail.
In the online world it’s your subject [...]
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Web video has barged right through the front doors of online advertising and marketing. With the rise in new, web-based technology, coupled with high speed internet connections, video on the web has become a crucial tool, moving viewers from basic interest and inspiring them to take action.
Web video has grown to new heights with [...]
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