From the category archives:
It’s amazing how few business owners that I speak to, that don’t have a marketing plan. In this highly competitive business environment, it is essential that you create your marketing plan, outlining goals, strategies and tactics needed to help your business become successful. Here are five easy steps to create an effective internet marketing plan [...]
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Success in affiliate marketing comes from a number of factors – not the least of which is communication between the merchant, the affiliate, and the affiliate manager. Creating an affiliate survey is a very effective way of aiding such communication. An affiliate survey benefits more than the agency or program manager who created the survey. [...]
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When you first start a business, money is tight and you might feel that you need to do everything yourself – even things you’re lousy at or frankly, just despise doing. From handling all your own designing, writing sales copy, managing client relations, managing the sales process, fulfilling products or services, running office errands, bookkeeping [...]
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Since the Google Panda update a few months ago, many folks have spent a great deal of time trying to figure out the algorithm. As for me, I’m simply left wondering… what’s next? Google is not likely to stop finessing the search results anytime soon, which leaves me to think about the quality Google wants [...]
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Gone are the days of cheap and virtually unlimited mobile advertising inventory. If you’re like most of us on the lead generation side of the business, you don’t have the luxury of buying expensive, premium traffic for your campaigns. That may sound like bad news, but being clever in how you design and optimize your [...]
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