From the category archives:

January 2010 Issue

Like all sales professionals, affiliates are primarily motivated by financial incentives. Contests and commission hikes are good examples of strategies that work.  Affiliates can also be inspired by anything that can help them make more money faster and more easily. With this in mind, here are seven strategies that will energize your affiliates to sell. [...]

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With the multitude of options out there, the question of how to choose an affiliate network frequently becomes the first one for a merchant to answer.  First of all, let’s clarify what we are really selecting. When looking for an affiliate network, you are looking for a vendor who will handle all of your affiliate [...]

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Latent links refer to affiliate URLs that are for expired offers or are no longer valid, but are still active e.g. listed in a search listing, blog, or other Web page.   Because the link is not valid, the landing page for a latent link is likely an error page.  These links are damaging to the [...]

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 The rush of Christmas is over, so now would be a good time to see what sold during the holiday season and dedicate a site to that topic. I normally use January as a time to focus on one brand-new site. You can go into your analytics programs and see what people were looking for [...]

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If data truly is “the new oil”, then how are you supposed to protect yourself from the liability and risk that pervade the affiliate marketing landscape?  No doubt you have taken the requisite technical measures to protect your sizable investment in your business, and frequently consider what more can be done.     But, what do [...]

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