From the category archives:

January 2010 Issue

Running Email Campaigns Across Third Parties – By Todd Boullion

by FeedFront Staff on March 31, 2010

According to the US Email Marketing Forecast, 2009 To 2014 by Forrester Research, “Marketers tell us that they enjoy an ROI (return on investment) that is two to three times higher with email than it is with any other form of direct marketing.”   
Therefore, it comes as no surprise that marketers are increasingly utilizing email [...]

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Social Media: Rebranding Customer Service – By Nathan Smith

by FeedFront Staff on March 30, 2010

Your business can live or die based on the quality of your customer service. But what exactly is customer service?
 The definition has evolved through the years, but one aspect remains constant: caring about your clients in a meaningful way on a personal level. Once upon a time, milk was delivered to your door, doctors made [...]

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The Merchant as Affiliate Conundrum – By Deborah Carney

by FeedFront Staff on March 29, 2010

I am puzzled by a question that has been raised frequently as of late: “In my store can I affiliate link to other products that I don’t carry?”
The short answer is no. The longer answer is to actually ask a question back – “Why do you want to send the shoppers looking for your products [...]

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If It’s Wet, Sticky & Not Yours…Ask – By Lisa Barone

by FeedFront Staff on March 26, 2010

I don’t know how it works for boys, but if you’re an overly-ambitious female, you’re taught from an early age that it’s a lot easier to beg for forgiveness than it is to ask for permission. It’s a small morsel shared with a knowing twinkle that gives young girls a license to be horrible.
And I [...]

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Increase Landing Page Performance by 162% – By Kristen Groom

by FeedFront Staff on March 25, 2010

I can hear the sighs now – another article promising to increase landing page performance. While it’s feasible to achieve our success on your own landing page, the extent will likely vary depending on your niche and level of existing optimization.
There are some killer takeaways from our experience so read on to find out what [...]

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