Affiliate Magazine » January 2010 Issue

The Song Remains the Same – By Matt McWilliams

FeedFront Staff — Wed, 07 Apr 2010 15:00:24 +0000

Remember 2001? Tweeting was reserved for birds and a Web site was an afterthought for most businesses. Affiliate marketing was hardly a viable career option and most of us still dialed up to the internet. It seems like so long ago.

Recently I was reading one of my wife’s old business books from college titled “Understanding Business”. In the section about entrepreneurship, it offers tips for attracting customers to an ecommerce site.
Saying that Web-based businesses were “still in their infancy,” the book offered tips for these baby ecommerce sites, ranging from Web design to customer care. The amazing thing is that all of the tips are still relevant today.

In spite of, or perhaps because of, all of our innovations online, the simplicity of what was true eight years ago is still true today when it comes to selling and customer retention online.

I’ve paraphrased some of the book’s tips that are still true today for both affiliates and merchants.

1. Keep it simple. Don’t require plug-ins that some people might not have. Avoid unnecessary graphics and special effects.
2. Provide value. The more information you have, the more likely people are to buy.
3. Make buying easy.
4. Display certification. Be secure and show it.
5. Post a privacy policy.
6. Be accessible. Give prospects a phone number, email, fax, and physical (NOT P.O. Box) address.
7. Get it right the first time. Merchants, note this: Customers who receive the right order on time are more likely to buy from you again… and your affiliates will love this.
8. Respond quickly. Immediate response gives the customers a sense of support and service (and importance).
9. Keep track of what’s selling. As a merchant, you have to analyze buying trends and habits to help plan inventory. Don’t run out of something that is selling. This upsets customers and affiliates alike. You have to know conversion rates too.
10. Build a support network. The book says “build relationships with other Web-based entrepreneurs.”

While forums were not as popular then as they are now, the advice still rings true. Participate in forums like ABestWeb.com, AffiliateTrust.org or others. Read, learn, and share. Attend conferences like Affiliate Summit. Meet with other affiliate marketers in your area. Becoming a part of a community will not only help you with your business, but will also help alleviate some of the loneliness that sometimes comes with being an affiliate marketer.

Thinking back to my own beginnings in online business in 2003, not much has really changed. Email is still my primary means of communication, but as always, I prefer actually talking to someone.
The data still doesn’t lie. If one header outperforms another, it wins, no matter how un-Web 2.0 it might be. And I still believe, perhaps more so than ever, that customer service is of the utmost importance.
It’s true in the online world for sure. The more things change, the more they stay the same.

Matt McWilliams of Legacy Learning Systems is the 2010 Pinnacle Awards Affiliate Manager of the Year – www.learnandmaster.com/affiliates.

Download the entire FeedFront issue 9 here – http://www.scribd.com/doc/24376105/FeedFront-Magazine-Issue-9
FeedFront issue 9 articles can be found here as well: http://feedfront.com/archives/article002334

Video Marketing and the Law – By Mark J. Rosenberg

FeedFront Staff — Tue, 06 Apr 2010 15:00:46 +0000

Videos can be a very effective Internet marketing tool. Yet, this tool comes with several hidden
legal issues. These pitfalls can be avoided if the video marketer is aware of them and takes proactive measures.

The most overlooked issue in video marketing is the right of publicity. This right relates to a person’s ability to control whether and how his or her name, likeness and voice are used. In order to avoid right of publicity disputes, affiliate marketers should have all persons appearing in their videos sign a release granting the marketer the right to use that person’s name, likeness, image, etc. in connection with the recording, display and distribution of the video.

These consents must be in writing. That is because some states do not recognize oral consents even if the consent is recorded on video. Everyone appearing in the video should sign a release, regardless of whether the person is an employee, family or a friend. That way, if an actor has a change of heart after the video is taped or after it begins to be displayed, the marketer is protected. Otherwise, the actor could potentially bring a lawsuit for a monetary award and an injunction prohibiting the use of the video.

Copyright law also plays a major role in video marketing. Preliminarily, in almost all cases, using video images copied from YouTube or from a television network’s or a show’s Web site without consent is a copyright violation.

While the basics of copyright infringement are usually obvious, the concept of copyright ownership is not. As a result, affiliate marketers are often not aware that just because they pay someone to create a video, they do not necessarily own the copyright in that work.

In many cases, the person who actually creates the video is considered the work’s author and the owner of its copyright. In fact, everyone involved in the creation of the video, including the script writer, the director and the production crew may own a portion of the copyright in the finished video and possess the legal right to determine whether and how the video can be used.

This issue can be avoided by having all persons involved in the creation of the video sign a work-for-hire agreement before production commences. These agreements are written contracts which specify that entity which commissions the video owns the entire copyright in it.

Background music is an additional copyright issue in video marketing. This issue is often overlooked. Unless the video uses only original music created by the affiliate marketer, the marketer must obtain consent to use the music. Otherwise, there is a potential infringement issue.

By employing these basic measures, affiliate marketers can avoid many of the legal issues raised by video marketing.

Mark J. Rosenberg is Of Counsel to Sills Cummis & Gross P.C. where a significant part of his practice focuses on legal issues relating to ecommerce, and he can be reached at mrosenberg@sillscummis.com.

The Importance of Branding in Affiliate Marketing – By Rae Hoffman

FeedFront Staff — Mon, 05 Apr 2010 15:00:55 +0000

When I discuss advanced affiliate marketing, I often suggest creating affiliate brands instead of affiliate sites and provide these two recommendations:

1.) Start buying “brandable” and not keyword-laden domains. If you can include a keyword in your domain name, great, but branding is important and necessary.

2.) Differentiate yourself and add value. Let’s get one thing straight – Google doesn’t hate affiliate sites. Google hates thin affiliate sites. Treat your affiliate site like any “real business” and develop a point of difference.

Defining a point of difference is something that I’m asked about often. And the bottom line is that creating a point of difference essentially means creating a brand.

In the old days, creating affiliate sites based on 50 three hundred-word articles all focused on keyword variations was the norm. However, when it comes to successfully marketing affiliate sites via search engine optimization in today’s economy, those tactics are long dead.

If you want to not only survive organically in Google, but thrive, you need to step up your site-building game.

So what exactly is an affiliate brand?

Shopping.com is a prime example of a huge affiliate brand. The site, at its core, is nothing more than an affiliate datafeed aggregator. But because they bought a memorable domain and were ahead of the pack giving consumers the ability to do product reviews, they were able to create a strong point of difference.

That point of difference has since translated into 4 million unique visitors a month according to Quantcast.com (and those numbers are probably low) and millions of dollars in revenue each quarter.

Of course, Shopping.com is an extreme success story (and proof that yes, Virginia, you can not only make an income, but you can support an entire company on affiliate marketing), but there is no reason you can’t create the next extreme success story.

And even if you can only create the next “medium” or “small” success story, it can still be a very lucrative story to tell.

How do you create an affiliate brand?

Buy memorable, “brandable” domain names
Make sure that at least 20% of your site content is unique, compelling and “flagship” in nature
Allow for and encourage user-generated content… the Web is no longer a monologue
Identify and capitalize on your “point of difference”. Figure out what sites in your niche are lacking and fill those holes to separate yourself from the pack

Not only does creating an affiliate brand make it easier to compete in the search engines, but it also opens you up to additional revenue streams, as well.

Many branded affiliate sites are able to make additional profits off of CPM based and contextual ads, in addition to their affiliate earnings.

The important thing to realize is that affiliate marketing has evolved. You’re going to need to learn how to evolve with it and how to create an affiliate brand if you want to stay viable in the online world.

Rae Hoffman is the CEO of internet marketing firm Outspoken Media and website publisher MFE Interactive. She is also the author of the often controversial Sugarrae.com blog.

Living the Life of an Affiliate Strategist – By Erin Cigich

FeedFront Staff — Fri, 02 Apr 2010 15:00:17 +0000

One of the inevitable questions that always arise when we sit down with one of our affiliates for a dinner meeting at a show or on a deep sea fishing trip in Sarasota is “What’s a normal day like for you?”

While no day is typical, they are all exciting. If you are heading in to the office, chances are you’re throwing on your flip flops, shorts and a t-shirt and arriving around 9 AM. You’ve already checked your stats from home and said good morning to a few affiliates at that point, too.

Once there, after grabbing your first free energy drink of the day, you meet with the marketing research team in order to take a deeper look at statistics. Are there any new offers that are winners? Any with potential but need a stronger test? Are there any new creative elements or promotional codes? The research team makes sure you are always ahead of market demands.

Between statistics, emails, AIMs and calls, the morning typically flies by. Your stomach starts grumbling and that is when you realize it is already 2:30 and time to grab lunch.

You either eat with some of the other affiliate managers, an ad rep whose campaigns you want to learn more about, or at the weekly marketing team meeting (hopefully lunch is catered in from Pei Weis today!).

You grab your second energy drink of the day and then, it is time to make some calls. Good affiliate managers are not offer pushers, they are data analysts. Most afternoons are filled with strategic calls with top affiliates.

After catching up on how their family and favorite sports teams are doing, you’ll hop into discussing their marketing methods, business model, cash flow and goals. This will allow you to develop a plan of action for the next days, weeks, months and years.

The rest of your calls will be touching base with prospective affiliates in order to determine if they are a good fit for the network.

Before you leave the office for the day (somewhere around 7 or 8pm), you’ll review any new campaign information. After dinner at home, odds are you are logging back on to connect with affiliates and do a little market research to make sure you are staying on top of industry trends.

Once you finally head to bed, you double check your cell phone to make sure your ringer is on in case there are any developments that require your immediate attention.

If that sounds hectic, it doesn’t even compare to what your schedule is like while attending a conference in New York, Las Vegas, Denver, San Francisco or even London; or entertaining an affiliate who has come to tour the office and go out on the town.

Like most roles in this industry, being an affiliate strategist is fast paced and stressful at times, but knowing you are helping people grow their businesses is extremely rewarding.

Erin is the Director of Affiliate Publishing and leads Clickbooth.com’s team of affiliate strategists.

Money Talks – By Robert Duva

FeedFront Staff — Thu, 01 Apr 2010 15:00:57 +0000

“In most cases, when a prospect calls the merchant’s phone number, the affiliate will not get credit if there is a sale. So when a merchant puts their phone number on the landing page, especially in a prominent location, that can serve to ‘siphon’ legitimate commissions away from the affiliate.”
– Dan Murray, Ravenwood Marketing June 2008 issue of FeedFront

I got involved in affiliate marketing over a decade ago. I’ve been a publisher and an advertiser and have leveraged affiliate marketing and other performance marketing channels to generate over $100 million in revenue.

I’ve experienced the benefits this industry has to offer when you put the time and effort into building strong long-term win-win relationships, and I believe that affiliate marking is just getting started.

A couple of years ago, I pulled together a team of the most talented people I knew in the software development and telecommunications space to start RingRevenue. Our goal was to build a platform for affiliate marketing that would allow advertisers, publishers, and affiliate networks to track calls like clicks.

Let’s start by talking about the problem. For years, affiliate marketing has faced a simple challenge: what happens when people shop online but then buy offline? Many of us live online and are comfortable purchasing online.

But often, when it comes to those more expensive or complex purchases, we want to speak with someone to get our questions answered. “Will it ship it by Tuesday? What colors do you have it in? What’s the return policy?”

Advertisers want these calls because they convert into sales at an average rate 30-50% and at an average sale price of 1.5 to 2 times that of online sales, but publishers don’t want calls going to advertisers because they aren’t able to get credit for them.

As a result, publishers won’t aggressively promote offers that include phone numbers.

This issue has limited the success affiliate marketing can have when promoting higher-end more consultative products and services. This is also one of the main reasons you don’t see many successful business-to-business or local business sales transacting through affiliate networks today.

Did you know that U.S. consumers make millions of purchases over the phone every day and advertisers spend over $200 billion dollars a year in offline marketing?

Now, with pay-per-call, we as an industry are starting to get access to those offline advertising dollars.

For advertisers, call tracking isn’t new. But the way that pay-per-call is now being implemented for affiliate marketing is. Affiliate networks have now made it easy for advertisers to integrate and scale their call-based campaigns alongside their online campaigns.

The intuitive campaign creation, call pricing, and management tools provided ensure that advertisers are able to offer generous per-call commissions and achieve their target ROI objectives.

For publishers, pay-per-call represents an opportunity to expand promotions online and venture into offline media: mobile, TV, radio, print, etc.

With pay-per-call, when consumers want to talk, advertisers, publishers, and affiliate networks are now all making money.

Robert Duva is the co-founder and CMO of RingRevenue, and you can learn more about their pay-per-call services at www.RingRevenue.com.

Running Email Campaigns Across Third Parties – By Todd Boullion

FeedFront Staff — Wed, 31 Mar 2010 15:00:16 +0000

According to the US Email Marketing Forecast, 2009 To 2014 by Forrester Research, “Marketers tell us that they enjoy an ROI (return on investment) that is two to three times higher with email than it is with any other form of direct marketing.”

Therefore, it comes as no surprise that marketers are increasingly utilizing email and broadening their reach by running email campaigns via third parties. These third-party channels can be highly effective in generating meaningful revenue and broadening an advertiser’s reach, as long as they are adhering to the latest CAN-SPAM rules and regulations.

The challenge advertisers often face when trying to remain compliant lies in securely managing and distributing the list of unsubscribers, often known as an opt-out list or suppression file, with their third-party vendors.

As an advertiser you have a list of consumers who have opted-out from receiving your email communications. You must now share that list, in a secure manner, with your third-party partners.

Furthermore, they are sending offers to their lists on your behalf and are also capturing unsubscribe requests to add to your opt-out list. Your list is growing and multiple third parties are sending you updates at different times that all need to be consolidated, updated and shared again for the next campaign.

Timing is a critical factor as the CAN-SPAM act requires you to remove unsubscribes requests within 10 business days. You also want control and visibility over your opt-out lists.

There are two options to securely protect consumer data when managing and distributing email opt-out lists:

1) List Scrubbing – instead of downloading a suppression list of email addresses to not mail to, email partners upload their mailing list(s) to a neutral third party to be “scrubbed” against the advertiser’s suppression list(s). The suppression list never leaves the third party’s secure environment.

After the data has been scrubbed, the email partner can either download a “scrubbed,” mailable list, or a list of matching records that are not to be mailed to. Either way, consumer data has not been exposed to the third party.

2) MD5 Distribution – MD5 is a one-way hashing algorithm that renders email address useless for mailing by converting plain-text email addresses into 32 character hashes. Advertisers can use MD5 to encrypt their suppression lists before sending to third parties. Third parties then encrypt their mailing list and compare the MD5 hashes in their list against the MD5 hashes in the suppression list. If a match is found, the mailer removes the corresponding email address in their list.

Here’s what’s at stake:

1) Legal compliance. Hefty fines if you do not comply with the CAN-SPAN and remove unsubscribes.

2) Brand reputation at risk if your messages are sent to consumers who have opted-out.

3) Industry reputation. If you bend the rules even a little, few will be willing to work with you in the future.

If you are leveraging third parties to deliver your email messages, you must take compliance seriously. You can’t afford not to.

Todd Boullion is the president of UnsubCentral, a leader in email compliance and suppression list management.

Social Media: Rebranding Customer Service – By Nathan Smith

FeedFront Staff — Tue, 30 Mar 2010 15:00:32 +0000

Your business can live or die based on the quality of your customer service. But what exactly is customer service?

The definition has evolved through the years, but one aspect remains constant: caring about your clients in a meaningful way on a personal level. Once upon a time, milk was delivered to your door, doctors made house calls, and your grocer knew you and your family by name.

Over the years, customer service moved away from the old-fashioned “take time to care” customer service model. It was replaced with catch phrases, upselling techniques, and pushy sales people looking to maximize their commissions. Old-fashioned customer service seemed to be a thing of the past… until now.

Social media platforms such as Twitter and Facebook have enabled even coerced, businesses to once again engage their customers personally. I say coerced because with email and phone interaction, an organization could hide from the masses.

Today, online communities give consumers a venue in which to relay their thoughts about a particular organization or product to their friends, family, and others who consider that person worth listening to.

Recently, I was less than thrilled with a coffee product I purchased at a local McDonald’s. After tweeting my feelings, I noticed that I was being followed by @McCafeYourDay, a Twitter profile managed by Jessica Thompson, US communications manager for McDonald’s Corporation.

I told her about my experience via a direct message, and she ensured that the proper department addressed my concerns. I was truly impressed by her attention, and it prompted me to further explore her Twitter usage.

What I found was that McDonald’s is getting it right with @McCafeYourDay: connecting with customers, listening to their concerns, engaging in the conversation, and offering exclusive value via Twitter contests.

Although they have branded their account under McDonald’s and McCafe, there is a picture of Ms. Thompson and her name is clearly displayed, making it easier for followers to identify with a personality rather than just a generically branded profile.

These social platforms are the new word of mouth and are powerful because you can share your experience with everyone in your sphere of influence instantly and simultaneously, whether they live in New York or New Delhi.

Your thoughts are also archived and displayed in search engine results, widening the potential audience all the more.

One attribute of social media is whether your business is a Fortune 500 corporation, or a sole proprietorship, you can compete on a level playing field. Businesses who choose to engage those talking about their product or company can reap huge rewards.

Conversely, brands that neglect or misuse social media and do not listen and respond to customer reactions will be left behind.

Be proactive, show that you care, and your business will win!

Nathan is the founder of Zynali Inc, and manages several Web sites including a coffee video blog, CoffeeNate.com.

The Merchant as Affiliate Conundrum – By Deborah Carney

FeedFront Staff — Mon, 29 Mar 2010 15:00:34 +0000

I am puzzled by a question that has been raised frequently as of late: “In my store can I affiliate link to other products that I don’t carry?”

The short answer is no. The longer answer is to actually ask a question back – “Why do you want to send the shoppers looking for your products away to someone else?”

If you are an ecommerce site (meaning you sell products using a shopping cart) and you have an affiliate program (meaning you pay affiliates to make sales of your products) you want to keep your traffic on your site purchasing from you.

Many affiliates will not promote merchants that are featuring products not for sale on their own site. They don’t want to send you their traffic when you might receive compensation, but they definitely will not.

Aside from the affiliate aspect, there is the fact that you as a merchant want to look professional and trustworthy to the shoppers that find your site. If you have links that send your shoppers away, even if they were going to purchase your products and they were just curious and they clicked a link that took them away, they might never find their way back to you. Oops.

Plus, it devalues your site and your product(s). Shoppers could get the uneasy feeling that you don’t believe in your product line if you are also selling other people’s products through outbound links.

While you may not have enough merchandise to sell, or you think people are looking for something you don’t have when they land on your site, the better way to handle that is to be sure that your site marketing efforts attract the right shoppers.

Then once you have them, you make them feel that you are the only place they should be buying from. If you are selling blue widgets and people are landing on your site from searches for pink widgets, then you need to look at your site structure and content so that you are getting consumers who want to buy blue widgets.

It is the same for information products and sites selling services. If you can’t supply the service directly, have your visitors contact you about what they need, and then you can refer them privately after you have discussed their needs and determined you aren’t the right fit.

Sites selling information products tend to cross promote, but again, you are sending your potential buyers off on a “maybe”. It’s much better for you to focus and sell them your own product instead.

You built an ecommerce site to make money by selling your own products. If you want to sell other people’s products, make a separate Web site.

Deborah Carney is an Outsourced Affiliate Program Manager and eCommerce Consultant (TeamLoxly.com) with a site dedicated to teaching affiliates and merchants (ABCsPlus.com) how to maximize their online earnings.

If It’s Wet, Sticky & Not Yours…Ask – By Lisa Barone

FeedFront Staff — Fri, 26 Mar 2010 15:00:25 +0000

I don’t know how it works for boys, but if you’re an overly-ambitious female, you’re taught from an early age that it’s a lot easier to beg for forgiveness than it is to ask for permission. It’s a small morsel shared with a knowing twinkle that gives young girls a license to be horrible.

And I won’t lie – when it was shared with me, I ran with it. It made sense. If I actually ASKED to be allowed to do something, then I gave the other party a chance to say no. If I just did it and they got mad, well, that’s why God gave me dimples. That line of thought, though, does not work if you’re a business saying “sorry” to a customer. Businesses are generally not as cute (or forgivable) as young girls.

Larry Chase wrote a post on this in October 2009 that really stuck with me. He talked all about how being cavalier in business isn’t worth the potential consequences. Because you can’t just ask for forgiveness and expect the slate to be wiped clean. It’s a lesson that I wish more businesses and brands understood.

Signing me up to your newsletter, because I handed you a business card at a conference – cavalier.
Releasing features with a “we know better” attitude and then ignoring the outcry you knew would come – cavalier.
Cold-calling me without at all targeting your sales pitch or knowing who I am – cavalier.
Expecting trust instead of earning trust – cavalier.

And customers won’t put up with it. It doesn’t matter if you say “you’re sorry”. Their impression is that you’re a jerk. That you tried to take what wasn’t yours. And that you’re more concerned with yourself than the privacy or wants and needs of your users. That’s not a brand people are going to do business with. [You really should change that ReTweet feature, Twitter.]

If you’re still living by the “do now, apologize later” approach to business, then you’ve let this whole social media thing go right over your head. Your customers probably want to engage and talk to share with you… but you still have to ask their permission before making that assumption. They’d probably like your newsletter, but sign them up without their consent and you’ll see that hell hath no fury like a scorned socially-savvy consumer.

Your customers are far more connected than they used to be. They’re more vocal. They know that you have people out there listening. So when you violate them by being cavalier about their needs, they get loud and tell their entire network.

You haven’t just stolen the privacy of one person; you’ve stolen it from their 1,500 followers, as well. You don’t just have to apologize to one person; you have to apologize to the whole lot. Being seen apologizing 1,500 times hurts your brand. It makes it undeniably weaker. Make it a habit and you won’t recover.

Stop acting like an unruly kindergartener. If it’s sticky, wet and not yours, don’t touch it. And if you want to touch it, ask for permission first.

Today’s world is like direct marketing on steroids. Yeah, we’re all social and informal and friendly, but you still need to ask for permission before entering a room. You still need to build that relationship and prove to your customers that you’re worth their time.

Spamming with a newsletter I never asked for, so you can get out your marketing agenda, will burn more bridges than it will build. You should just go sit in your timeout chair now. Because no one wants to deal with you.

Why is it no longer easier to beg for forgiveness than to ask permission? Because social media is permission marketing. It’s the price of admission. Always having to say “you’re sorry” does nothing but destroy your brand and label you a bully in the eyes of your consumer. Before you throw a rock through someone’s window, ask them if they wouldn’t mind opening up the door.

Lisa Barone is Co-Founder and Chief Branding Officer of the SEO consulting firm Outspoken Media and obsessively tweets at @lisabarone.

Increase Landing Page Performance by 162% – By Kristen Groom

FeedFront Staff — Thu, 25 Mar 2010 15:00:08 +0000

I can hear the sighs now – another article promising to increase landing page performance. While it’s feasible to achieve our success on your own landing page, the extent will likely vary depending on your niche and level of existing optimization.

There are some killer takeaways from our experience so read on to find out what you can do to maximize your landing page performance.

W3i worked with WiderFunnel, a conversion optimization services company that provides everything required to design and execute a conversion rate optimization strategy.

WiderFunnel increased the click-thru rate on one of our highest-volume landing pages by 162% – on the first experiment. Their team analyzed six major factors: value proposition, relevance, clarity, urgency, anxiety, and distraction. After determining what was lacking in the landing page, Google Website Optimizer (a free testing platform offered by Google) was used to setup and flight the test.

Ah, the miracle of multivariate testing – in a matter of one week, WiderFunnel tested 45 different combinations of landing pages, isolating 11 different elements. Now that is efficient optimization. Additionally, Google Website Optimizer automatically determines the smallest sample size necessary to be confident in the results, so traffic is not wasted.

The experiment broke down like this: five style variations dramatically altering the overall look and feel, three copy variations aiming to increase clarity and value proposition, and three demo variations intended to increase clarity of the product offering.

The winning combination

Style – the original color palette was not relevant enough for the target audience, which is young and female. Although aware of the demographic, I suspect everyone was a little nervous to go full on feminine. But that’s exactly where the test led us – to some very female-driven designs.
Headline – updated headline, highlighting the value proposition of the product and listing the product features.
Call to action – added the missing value proposition and significantly increased the size of the download button.
Copy – the original copy performed the best.
Demo – to improve the clarity of the flash demo (which previews some of the product’s features), a mouse image was added over the buttons to emphasize their function.

Validation

Internal testing on our experimentation platform confirmed the click-thru gains seen with the free testing platform. Combination 2 actually was the highest performer, once revenue was factored in with a 51% lift in earning per click.

Takeaways

Plan. Spend some serious time understanding your audience and then catering to their preferences. Don’t be afraid of big pink buttons. Speak to your audience. Put the value proposition directly in the headline – don’t make it hard to find. And, keep the copy simple.

There are many tools out there, some of them free like the Google Website Optimizer. We highly recommend using a testing platform to run multivariate tests. Also, the analysis and changes can certainly be done without an agency, but we suggest working with a company who specializes in those areas.

Kristen leads the charge in marketing management, optimizing all touch points with consumers, for W3i.