From the category archives:

January 2009 Issue

Q: Dear IGG. I’m an “up-and-comer” in social media and online marketing. I work for a startup with limited resources. You seem to be everywhere at all times! What would you suggest a social media gal on a budget do? Sincerely, Pimp My Conference Schedule Dear PMCS: These days it’s hard not to be inundated [...]

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If you can’t keep up with the conference of the month, last month SMX landed in the Big Apple. The Davits Center to be exact. Registration went smoothly, so I was off to the races and on to my first session. It seems Internet marketing conferences sometimes struggle with balancing introductory, medium and advanced content [...]

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The second annual a4uexpo Affiliate Marketing Conference & Exhibition took place on October 14-15 in London, England. Attendance was up 25% from last year with well over 1,000 attendees passing through the venue at ExCeL London during the two day conference. Those in attendance were able to network with over forty exhibitors, listen to eighty [...]

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The Target.com affiliate program began to explore social media to better serve our publishers. We started by observing the community. Through Twitter, we followed the members of the affiliate community and learned from industry experts. Listening to discussions gave us insight into current events and helped generate ideas to improve our affiliate program. Once we [...]

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Both statistical data and casual evidence support that performance-based marketing has the potential to survive, if not thrive in tough economic times. As advertisers and agencies around the world look for greater accountability and transparency, and for their marketing dollars to “work harder”, it opens the door to responsible networks and affiliate marketers to shine. [...]

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