From the category archives:
Using someone else’s trademarks for marketing purposes can pose legal risks for affiliates. Many trademark owners claim that such use is prohibited. However, it is not that simple. Affiliates can use another’s trademarks under certain conditions. The central issue is whether the trademark use is likely to confuse consumers into believing that the trademark user [...]
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Back in the late nineties, it was not unusual to attend an affiliate marketing event (or any online marketing event for that matter) and see very few women in the room. Fast-forward ten years later and you’ll find that the opposite is true. Affiliate marketing is overflowing with women who are leaders in their fields [...]
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One of the most frustrating exercises for an Internet marketer can be the task of picking the right niche. In general, there are two ways to go about deciding on a niche for a Web site or blog, depending on the reason that the site was created. For example, a blog that is focused on [...]
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With an ever growing number of publishers and bustling campaigns, affiliate managers are certainly busy people. Amongst the affiliate manager’s long list of concerns is affiliate fraud. Both click and CPA fraud are continual concerns in the affiliate marketing industry. Recent estimates indicate average fraud in the CPA segment to be as high as 8%, [...]
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