The term mobile advertising often leads to confusion as it has different meanings to different people. Mobile advertising can be accomplished in a variety of ways: SMS (Short Message Service), MMS (Multimedia Messaging Service), Bluetooth, infrared, in-game/app marketing, LBS (Location-Based Services), and mobile web. However, I am focusing on CPA offers on mobile web for [...]
Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest. The devices we employ, the intentions that motivate engagement, and the [...]
… And raises over $73,000 for the Avon Foundation for Women In 2007, I founded AffiliateMarketersGiveBack.com with two goals in mind: to raise money to support Breast Cancer research, treatment, awareness and community programs through combined efforts within the affiliate marketing industry and also provide an outlet for people to help themselves by uplifting others [...]
When Dove’s sales declined, as a result of being lost in a crowded market, they reached out to Edelman Public Relations for help. Utilizing the power of video, storytelling, online advertising, and social media, Dove’s efforts to reclaim their market share exceeded the company’s expectations, resulting in a 700% increase and $1 billion in product [...]
Every time I hear about a popular, new book series, my mind immediately goes to whether or not it would make a good niche website. I start searching the web frantically for everything I can find about the book, including how deep the series will be, whether there is talk of movies, and the amount [...]