From the category archives:
I hear a lot of affiliates ask this question, wondering why their applications get declined by various merchants or advertisers. As a former affiliate manager, there are a lot of reasons why I might reject an application. There are many managers out there that are, shall we say, less than stellar in the communications department. [...]
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Public relations is an essential component of any company’s growth strategy, including affiliates. Good PR will raise awareness of your business while building trust with your potential customers, increasing the likelihood that they’ll make a purchase with you. And, with a little time and effort, it’s relatively easy to do some of your own. In [...]
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There are four main ways for affiliates to get into the mobile performance marketing arena. Click-to-call, smartphone applications, mobile landing pages, and SMS campaigns provide different channels where affiliates can profit in this growing industry. Click-to-call campaigns are used with pay-per-call offers. Affiliates who have access to pay-per-call campaigns place ads for tracked phone numbers, [...]
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Forrester projects B2B (business-to-business) interactive marketing spending to hit $4.8 billion in 2014, over double an estimated $2.3 billion in 2009. We believe that affiliate marketing will be a big component of that growth. B2B affiliate programs have taken a back seat in the industry, despite the fact that many B2B businesses already rely on [...]
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Joomla is a content management system, similar to WordPress. The primary difference is that Joomla has a lot more built-in features & functionality. With Joomla’s Extensions, you can turn your site into a social network, membership site, and more in minutes. If you’re looking for a new tool to increase your leads and sales, Joomla [...]
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