From the category archives:
As affiliate marketers, we are often tempted by the lure of high volume, inexpensive content. We figure that if we take a list of a few hundred long tail keyword phrases, we can write an article around each, and then make out like a bandit with free search engine traffic. Realizing how much work is [...]
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…from the Trash 80 to a black Mercedes I was reading some posts on ppc.bz last fall and there was the audio of a song called Hogg Theme Song by YTCracker. That was my first exposure to what I later found out was Nerdcore hip hop and I liked it. It had the sound of [...]
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Guest posting on other people’s blogs has both short and long term benefits. In the short-term, you’ll garner exposure to a new audience and increased traffic as they click through to your site to learn more about you and what you do. In the long-term, the links you get will help your search engine rankings, [...]
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Most advertising executives and marketers believe nowadays that a successful public relations strategy can play a vital and ROI-accretive role in their company’s success. From creating a positive corporate image, to reaching out to influencers within the industry or media, public relations can shape how both internal and external stakeholders view the company. With the [...]
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It isn’t as sexy as video. It isn’t as trendy as mobile advertising or social media, If you ask anyone in our industry if they do it, chances are, they don’t. Podcasting. Often overlooked and underrated, podcasting is a fantastic way to communicate with your customers and fans, expand your reach and, frankly, have a [...]
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