From the category archives:
Most advertising executives and marketers believe nowadays that a successful public relations strategy can play a vital and ROI-accretive role in their company’s success.
From creating a positive corporate image, to reaching out to influencers within the industry or media, public relations can shape how both internal and external stakeholders view the company.
With the [...]
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It isn’t as sexy as video. It isn’t as trendy as mobile advertising or social media, If you ask anyone in our industry if they do it, chances are, they don’t.
Podcasting.
Often overlooked and underrated, podcasting is a fantastic way to communicate with your customers and fans, expand your reach and, frankly, have a lot of [...]
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I hear a lot of affiliates ask this question, wondering why their applications get declined by various merchants or advertisers. As a former affiliate manager, there are a lot of reasons why I might reject an application.
There are many managers out there that are, shall we say, less than stellar in the communications department. [...]
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Public relations is an essential component of any company’s growth strategy, including affiliates. Good PR will raise awareness of your business while building trust with your potential customers, increasing the likelihood that they’ll make a purchase with you. And, with a little time and effort, it’s relatively easy to do some of your own.
In its [...]
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There are four main ways for affiliates to get into the mobile performance marketing arena. Click-to-call, smartphone applications, mobile landing pages, and SMS campaigns provide different channels where affiliates can profit in this growing industry.
Click-to-call campaigns are used with pay-per-call offers. Affiliates who have access to pay-per-call campaigns place ads for tracked phone numbers, [...]
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