When my company takes over the management of an existing affiliate program or launches a new one, we do so using the Structured Diversity Method I have developed. Affiliates are categorized into three distinct classifications: Aggregate Volume, High Potential, and Premium Partners. Each affiliate within any given classification is equally significant and must be treated [...]
Banner advertising may not be your first thought when building your online marketing strategy. Maybe you feel that it is only effective for large companies, or that that search engines drive more measurable, impactful results. Perhaps the process of setting up banner ad campaigns seems a bit intimidating. It turns out that banner advertising, especially [...]
Using your blog to promote your affiliate campaigns can be like walking a tightrope. In order to do it correctly, you must learn how to monetize your blog without becoming a biased “flog” (fake blog); losing the trust of your readers and search engines alike. According to comScore MediaMetrix (August 2008), blogs received 77.7 million [...]
As an affiliate marketer, you will always be learning something new, be it designing landing pages, finding new keywords, or finessing your copywriting skills. However, there is one thing that you will learn faster than anything else – your plate will always be full. But, have you considered the emotional pitfalls of your affiliate marketing [...]
Affiliate marketing is a symbiotic relationship between advertisers and publishers, and the affiliate software that brokers that relationship should support the needs of both parties. The features of an affiliate platform should offer sophisticated tools for managing the merchant/affiliate relationship. Therefore, the software you choose to work with should facilitate this process with relevant reporting [...]