From the category archives:
Some of those “gurus” with dubious claims of success try to sell the affiliate lifestyle as a long vacation with an auto-pilot business that makes them rich. You’ve seen them – the hyperbolic sales pages that feature some clown lounging on the beach. I always like seeing the environments where fellow affiliate marketers do their [...]
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I have to admit that when I entered this sector of online advertising as a profession, I totally underestimated the value of face-to-face meetings and relationships. I, like many, believed at the time that since a high percentage of daily business was done via IM, email and the telephone, that trade shows and other “physical” [...]
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Direct to merchant (DTM), pay per click (PPC) advertising has been increasingly restricted lately, with major merchants like Amazon and EBay stating they will no longer allow affiliates to use the merchant site as their landing pages in PPC campaigns. What this means to affiliates is that they will now be tasked with building their [...]
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The majority of affiliates create value for their merchant partners, however most affiliate programs have been subjected to fraud at some point. Affiliate fraud can take many forms; it can be outright transaction fraud or other illegal activity, manufactured leads, misled consumers or traffic from prohibited sources. The networks do a good job providing basic [...]
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