From the category archives:
Below is a listing of personal philosophies that I follow each day in my role as an affiliate manager.
I call them my Ten Affiliate Manager Commandments, because I see them as imperative, in order to do my job effectively and foster the bond between my company and the affiliates that are in my [...]
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More than ever, there is often something missing in affiliate marketing–the marketing!
Value-driven information about the product is the secret ingredient that helps some affiliates deliver quality results and bigger commissions. By forging the link between the consumer and the product, smart affiliates help create long-term value and profitable partnerships.
How can you use marketing [...]
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I like talking to other affiliates about their businesses. It seems that the topic of revenue diversification often comes up.
What does diversification mean when it comes to revenue for an affiliate? In general, diversification means spreading out risk so you don’t have all of your proverbial eggs in one basket.
In an investment portfolio, [...]
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One of the major problems in affiliate program management is that many affiliate managers think of themselves as being merely that – affiliate managers.
Management, by definition, entails organizing a structure to accomplish the plan. Affiliate managers’ classic roles are those of recruiting, planning, optimizing, organizing, directing and controlling.
Affiliate managers, either outsourced or in-house, [...]
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Last year, I had a client who was the largest company in their space, yet they consistently ranked on the bottom of page two in Google for their most important term, no matter how hard they tried.
They brought my company on board and we were able to help get them as high as the [...]
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