From the category archives:
“Hobbies of any kind are boring except to people who have the same hobby.” – Dave Barry I’m reminded of that quotation every time I try to explain Twitter to anyone, or defend its worth. As a performance marketer, or someone on the verge of entering into our world, this is a critical piece of [...]
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No, this is not another article asking “Do you have a Twitter account for your business?” or “How much time do you spend on Twitter?” Rather, this article is going to challenge you to ask yourself about your current Twitter strategies. The key question is, when you Tweet, are you talking at people, or are [...]
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On the Saturday following Affiliate Summit West 2010, the first email alert came: “Over the summer you alerted us to legislation that would harm affiliate marketers. House Bill 10-1193 was introduced yesterday, requiring any out-of-state retailer with affiliate referral relationships to collect sales taxes.” Sure enough, the Affiliate Tax fight had come to Colorado. For [...]
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I do not mean the title literally, so don’t send me hate mail. But, graphics designers are rarely trained in maximizing conversion. The best ones pride themselves on being non-conformists, and their ability to “think outside the box”. They are bored with doing regular production-oriented graphic design work and like to keep themselves entertained by [...]
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Co-registration is a simple and cost-effective method to generate prospects for mailing lists. Whether for loyalty programs, subscriptions, memberships, or other online/offline customer acquisition and retention programs, co-registration data can be your ace in the hole. Many publishers and incentivized marketers have taken notice of the revenue opportunities granted by co-registration, resulting in a massive [...]
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