From the category archives:
There’s a huge difference between someone saying that you’re amazing and you saying it about yourself. On the one hand, you sometimes have to explain your credentials. For instance, if I’m asking you to think about what I’m saying, you might want to know my credentials, my qualifications, where I’m from. That’s why blogs have [...]
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Affiliate marketing is a journey that provides you with the entrepreneurial freedom to choose a business model that caters to your professional strengths and personal interests. All successful conquests begin with a clear and concise roadmap and as an affiliate marketer yours must be transferrable and innovative. Your marketing strategy should be as dynamic as [...]
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Webster’s Dictionary defines autopilot as “a device for automatically steering ships, aircraft, and spacecraft.” Such systems of directing vehicles without assistance from human beings are excellent when used in the contexts that they were created for. Affiliate marketing is not one of them. However, numerous merchants run their affiliate programs the “autopilot way,” and many [...]
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It is the classic “church and state” argument; brand advertisers in TV, print, and outdoor advertising and direct response marketers in infomercials, catalogs and direct mail. Very seldom have the two worlds collided, traditionally. Early in online marketing, measurement, tactics and mindsets were simply ported over from the offline world. Branded advertisers would pay high [...]
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Few people are aware of, much less understand, the “Vendor Liability” clause of CAN-SPAM. Yet it is critical for anyone who has affiliates to understand this aspect of Federal anti-spam law, as it is specifically aimed at affiliate program administrators who ignore spam complaints about affiliates. The Vendor Liability section of CAN-SPAM works like this: [...]
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