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Sara Szado

Have you started… is your video marketing campaign in place? If not, why not? The growth that your business can experience from video marketing will bring you nothing but happiness. It’s time to jump in. Below I am going to show you why you need to be running video ads on YouTube, Facebook, and Instagram. […]

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According to Carat, an international media agency, global ad spend is expected to reach $554 billion in 2016, a 4.7% increase from the previous year. Of that, approximately $33 billion (€30 billion) comes from the European market. In many respects, Europe is commonly a trendsetter for the rest of the world. By analyzing the hottest […]

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Canada’s strong economy and high-demand for international products make optimized e-commerce websites a gold mine for U.S. based businesses. In 2015, 75% of Canadians made more than one purchase online. According to Statistics Canada, almost 60% of online sales made in Canada in 2012 were on e-commerce sites outside the country. When U.S. e-tailers optimize […]

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Due to the rise of affiliate marketing over the past decade, and the corresponding increase in technology usage by consumers, the traditional usage of contact centers is archaic at best and damaging at worst. Without realizing it, affiliate marketers have forced a new evolution in a tired industry. Enter the “Customer Engagement Center.” It’s no […]

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In today’s hyper-connected world, email plays a more prevalent role than ever in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is why email remains one of the easiest and most efficient ways to market to potential customers. In 2003, Congress enacted the CAN-SPAM Act (the […]

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