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Sara Szado

Every month, Kickstarter & Indiegogo are minting new millionaires. Others are raising $100,000+ over 30 day launches. What makes a crowdfunding campaign successful? There are two primary factors: The product and the marketing. Taking these two factors, and putting them on a spectrum from good to bad, gives us the Crowdfunding Success Matrix. (View infographic […]

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If you’re like most people, you have more work to do than time to do it. In order to complete those tasks, and still have time to enjoy life outside of work, we have to improve our efficiency. Here are some quick tips to increase productivity. 1. Prioritization Before you crack open your email or […]

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An affiliate program strives to generate quality traffic to your site, in order to generate leads, sales, or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house, and which ones are best outsourced through your affiliate program. A vital metric in identifying […]

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Getting your dating site to the first pages of search results can be a difficult task, but reaps great rewards if done correctly. It’s important that you include SEO (Search Engine Optimization) as part of your marketing strategy. If you are receiving traffic from search engines, then it’s critical that you maintain your efforts. We […]

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As performance marketers, we have attribution and conversion tracking down to a science. We know how much customers are spending, which channels they touch, and what they did on our sites before completing the sale. We know if it’s their first or a repeat purchase. If there is anything we don’t know, we find a […]

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