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Sara Szado

In September, the payment processing industry took a massive, unexpected hit when the U.S. government designated PacNet, a large Canadian payment processor, on the U.S. Treasury’s Office of Foreign Asset Control’s (OFAC) list of transactional criminal organizations (TCO) for its role in processing for direct mailer merchants alleged to have defrauded their customers. The OFAC […]

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If you’re a merchant who partners with cashback sites, you see fraud from time to time. An order comes in that is ten times your average order value. The order includes thirty of one of your highest priced items… all in the same size and color. It has different shipping and billing addresses, and they’ve […]

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Have you ever struggled to communicate in a language you don’t fully understand, stumbling over words that sound almost exactly the same, but mean completely different things? That’s like the difference between tracking software and web analytics. Google Analytics is a fantastic platform that provides in-depth insights about your website’s audience. Yet, it doesn’t fulfill […]

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Becoming a successful advertiser requires passion and dedication, but also depends upon the structure, knowledge, and experience of those supporting your customers and managing your operations. Having worked with over 250 advertisers, evaluating their businesses to determine what it takes to become a successful advertiser, my experience of their top attributes is: 1. Knowledge and […]

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Affiliate recruitment is the pain and challenge of every affiliate manager, and for a good reason. With more and more affiliates joining the industry every year, it gets increasingly more complicated to find those few super affiliates that can change the whole picture, but the search never stops. So where should you look for affiliates? […]

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