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Jenae Reid

As the arrival of the GDPR (General Data Protection Regulation) draws ever closer, there still seems to be uncertainty as to what GDPR means for affiliate marketing, and whether this applies to companies outside the EU. One thing does seem certain: whether you’re a publisher, merchant, network/technology platform/solution provider, if your business controls, stores, or […]

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Business isn’t always sunshine and rainbows. Sometimes things do not go as planned. Other times things suck. When there are situations where people have to interact with others, there will occasionally be disagreements, misunderstandings, and conflict. The affiliate marketing industry is not immune from negative interactions. If you’re an affiliate, you may get blacklisted from […]

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In my ASE17 session on migrating your affiliate program, I outlined a key aspect of moving your affiliate program that most marketers ignore or pay too little attention to – potentially at their peril. There have been many posts and articles written about the numbers of steps you need to pay attention to in moving […]

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Did you know there are now more than a billion active websites on the internet today? It’s true, and more than 300 million of them are blogs. This means there are over a billion sites out there actively creating content for you to compete against. With such massive numbers pit against you, how is anyone […]

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Online gaming continues its explosive growth, free of any territorial borders. The close relationship between operators and affiliates stands as one of the industry’s essential pillars, which needs to be preserved in order to avoid failure. Gaming regulators are using creative measures to enforce local regulation by blacklisting operators; penalizing players; ISP blocking; payment blocking, […]

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