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Jenae Reid

When you have a product or a service to sell, your primary marketing objective lies in finding the shortest and surest way to your customer’s heart. For years, marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some ways have been […]

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There are plenty of articles focused on improving inbox placement and increasing both open and click-through rates, but two areas that are largely ignored are growing your list size and reducing your unsubscribe rate. Lucky for you, they are also the two easiest to solve. Let’s first discuss the top of the email funnel, list […]

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The race for business world dominance moves on, and mobile seems to be leading in it. In fact, we are approaching a mobile tipping point, where the percentage of Internet access from mobile devices begins to exceed that of all other devices combined. According to GlobalWebIndex, mobile may surpass all other platforms, in terms of […]

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(Dedicated to the memory of Jon Nunez, the biggest Tom Brady fan I know. The affiliate marketing industry still misses you very much.) Back in the seventies, I remember watching an episode of Sesame Street where Kermit sang, “It’s Not Easy Bein’ Green.” Little did I know that the wise hand puppet’s song would eventually […]

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Selecting the right network is instrumental in the success of any affiliate program. When advertisers on a particular network don’t align with their strategic values, there’s a possibility that an affiliate program falls short of its full potential. It’s important that when selecting the right network, you do your diligence and interview each platform, research […]

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