Posts by author:

Jenae Reid

Technology made our lives comfortable, right? Instead of fax mailings, we send highly optimized and automated emails that specifically target customers’ desires. We spend workdays behind the computer, with a phone right next to us, and have the whole World Wide Web at our command. So, how can “offline” still matter? For our understanding, we’ve […]

{ Comments on this entry are closed }

It’s no secret that affiliate marketing can be a lonely business, especially if you’re just getting started. You can spend hours alone in your home office, working at the kitchen table, or other place knocking out product reviews and articles for your blog.  Many new affiliates, and even those trying for a long time to […]

{ Comments on this entry are closed }

Large “super affiliates” have a particular set of needs. Rather than relying on only click-to-access links and network reporting interfaces, larger affiliates with proprietary technology platforms need data instead of tools. As Wickfire has integrated with more than a dozen affiliate networks, we’ve learned what networks should provide and what agencies and advertisers should look […]

{ Comments on this entry are closed }

In the current state of the market there are many affiliate networks that opt to merge with another company or be acquired by one. But this process can be very daunting. Undergoing a buyout or a merger with another company, another culture can be an arduous task, so here are the top five things to […]

{ Comments on this entry are closed }

Affiliate marketing is a big business. With Forrester estimating advertisers will be spending $7b on their U.S. affiliate campaigns by 2020, and $2.1b in the U.K., and as much again in the rest of Europe, we can comfortably say it’s a global phenomenon. How do we quantify the opportunity and potential for brands looking to […]

{ Comments on this entry are closed }