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Jenae Reid

The latest news to rock the social media world is Facebook’s announcement of its algorithm change stating, “…posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” This is a big signal to brands that the free ride on Facebook is likely about […]

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  If you’re in the product and services space in affiliate marketing, chances are good that you’re using link cloaking in some form. It’s a very common practice to disguise the affiliate link code from users browsing their page, which reduces the chance of commission hijacking. Cloaked links are just fancy link redirects, but here […]

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  If you’re looking to amplify results, digital marketers are on the ready across the globe. Global affiliates are eager, they’re innovative, and the same commission you might pay a U.S.-based affiliate has greater value to someone in a country with lower income expectations. The sheer numbers can be staggering, and as anyone in the […]

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Scrubbing: the process of removing non-legitimate leads, directly resulting in lowering the expected revenue… or is it? Fraudulent, fake, dublicate, and spam will be considered as ‘scrubbing triggers’ by most advertisers, and will be discarded as such. A general misconception in regards to scrubbing is that ‘shaving’ and ‘scrubbing’ are definitions of the same… they […]

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  If you attended Affiliate Summit Europe in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR. The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 and intends to strengthen and unify data protection requirements within the European Union (EU). Basically, it […]

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