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Jenae Reid

Fraudsters are getting smarter and more advanced, taking advantage of credit card breaches, as well as dark-web/black-market locations to obtain tools and stolen identity or card data. This, combined with banks making it easier for clients to chargeback transactions, and siding with cardholders over merchants, is creating an ever-growing need for anti-fraud strategies and tools. […]

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  Shopify has been all the rage lately, both from a stock perspective, and as an alternative to setting up shop on Amazon. Many business owners identified it as a good opportunity for creating ecommerce platforms, and for creating a solid base for a business that can expand in the future. Shopify is clearly doing […]

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  With the online coupon market valued at approximately $4 billion per year (USA Today), and the CMO Council reporting 71% of US internet user purchases are influenced by coupons and discounts, it appears promotions are here to stay. As an affiliate program manager or merchant, you may wonder how to make the most of […]

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One of the main reasons to set up an in-house affiliate program is to grow brand recognition and gain more customers with literally none or very little investment. After all, affiliate marketing is extremely appealing, because you only have to pay for results, be it gaining new clients, paying for sales, or giving out bonuses […]

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How many times have you said or heard that coupon sites add no value to your affiliate program? The general premise of this statement is that coupon sites only drive sales based on a user searching for a discount after the potential customer has entered the shopping cart. To combat this effect, merchants generally choose […]

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