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Cruz Alvarado

Summary: Why industry self-regulation is key to the longevity of any advertiser’s business and why it must start with working with the right traffic partners “Self-regulation” has increasingly become the new mantra in business. In the last few years, various industries have shifted toward self-regulation, often in response scandals or public outrage prompting a need […]

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Article proposals for issue 45 of FeedFront magazine are being accepted through October 26, 2018. The next issue of FeedFront will be coming out in January 2019, and it will be snail mailed to tens of thousands of subscribers. Articles in FeedFront are 500 words or less, and we want content with concrete takeaways, such […]

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Summary: Going global and what every merchant must know about cross-border payments Over my decade-long career in high-risk payment processing, I’ve witnessed merchants struggle with cross-border transactions. Reasons include bad business structure, lost revenue due to hefty fees, and inflexible payment solutions. If you are tired of low conversions from international orders, here are a […]

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Summary: Our article discusses the benefits of female leadership in tech, which include outperforming competitors and greater workplace collaboration. Following a phenomenal year of double-digit growth in the US, global affiliate marketing network, Awin recently announced the dual promotions of Alexandra Forsch and Sarah Beeskow Blay to VP roles in their North American divisions, Awin US and […]

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Summary: Improving your communication will lead to improved response rates. When I was in high school, we had a teacher that used to emphasize the importance of proper communication, both written and orally. To this day, I’m still reminded of his expression, “Be clear, concise, and cogent.” Too often, I find business contacts who could […]

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