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Colleen

According to the Internet Advertising Bureau, lead generation made up about $1.75 billion in advertising spend by brands in FY 2013. Unfortunately, many brands are unaware of the potential risks in working with lead generation publishers, including a lack of visibility in how they drive leads, the possibility for trademark poaching, and the potential sale […]

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Paid search marketing is either something you’re doing now, or you should be doing. Either way, if you’re reading this, you already know that building a successful search campaign can be both challenging, and extremely rewarding. To make it to the top of the search listings it takes research, innovation, and attention to detail. You […]

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Content marketing means creating and communicating stories, information, and images for the purpose of education, entertainment, or productivity. Content marketing is a relationship building strategy, minus the sales pitch. The goal is to earn interest by adding value, rather than to sell. Pinterest is a purely image-based social network that uses graphics and photos to […]

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Customers are actively seeking your product. Your e-commerce site is thriving. Customers are actively seeking your product. Your affiliate program has 1,000+ approved publishers. So why are less than 100 of those driving traffic? More importantly, why are only 30 driving conversions? Consider how you fare against the hurdles to publisher engagement I’ve outlined below. […]

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Want to jump-start Q1 with a highly effective, yet lean marketing plan? Insights critical to accelerating your bottom line are available at your fingertips, and getting started does not require a huge budget. Apply this three-pronged approach incorporating input from internal and external sources, such as revenue trends, customer needs, and peer insights, to develop […]

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