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Colleen

If you’re going to allow coupon and loyalty sites into your affiliate program, here are three tips to help you maximize their profit opportunity. Speak with Your Coupon & Loyalty Reps Directly It’s important to take your affiliate program off auto-pilot and speak directly to representatives from coupon and loyalty sites. Working with these types […]

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Optimizing for positive returns is key in paid search advertising, and there are a number of strategies to optimize performance. The trick is to focus on positive keywords and expand them at the same time, but it’s very important that you carefully scrutinize your keyword list. Keywords with high commercial intent also have a high […]

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Thanks to the power of affiliate marketing, our online business was turning a steady profit in an incredibly competitive niche. We had several hot selling products, and it seemed as if everything was smooth sailing. That is, until the day we watched the business begin to crumble. The Repercussions of Affiliate Fraud Reach Farther than […]

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How do you keep track of your affiliate relationships? Ask this question of any affiliate manager, and the answers may surprise you. Some might set calendar reminders while others go old school with pad and paper. Throughout my first year in the industry, I naively expected everyone to reply to my emails and for deals […]

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Anyone who has worked in the affiliate marketing space has probably picked up on the fact that our industry is spread out all over the world. The global nature of the business will force interactions with people from different countries on a daily basis. Affiliate networks and merchants are based in nearly every geo you […]

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