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Colleen

For affiliate marketers, the mobile channel promises to engage consumers like never before. With a wide variety of ad units, tracking and targeting technologies, and network marketing models, mobile has the potential to extend advertisers’ reach dramatically and improve ad-spend ROI. However, this opportunity comes with its share of legal risk, especially when working with […]

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Sunday, January 18, 2015 was the first day of Affiliate Summit West 2015 at Paris Las Vegas. Registration check-in and set-up for the Meet Market kicked off the day at 8:00 AM. I gave my First Timers Orientation for Affiliate Summit West 2015 session at 10:00 AM, and I was glad to see a packed […]

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As a kid, I remember sitting at the foot of the bed in my parents’ room, kicking my legs back and forth as they hung off the edge; trying to muster up some guilt-laden conversation in hopes of keeping my dad from going out of town. It never took him long to pack. He would […]

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From my perspective, LinkedIn is the world’s largest online searchable database of business professionals. There are currently 350+ million users and that number is growing. LinkedIn’s tools offer businesses many potential benefits if they are used properly. These benefits include lead generation, visibility on Google search, forming partnerships and alliances, finding suppliers, niche marketing, competitive […]

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For as long as marketers have sold products, they’ve sought customer testimonials. In the age of social media, testimonials have transformed, but they still serve the core purpose of establishing trust between seller and buyer. The Importance of Testimonials If you’ve ever written an elevator pitch, you know it should be brief. However, many experts […]

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