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When I started working in affiliate marketing, I immediately noticed two things: First – American affiliates were more responsive and easier to work with Second – the European market that I had to work with, namely Italy, was difficult and it was hard to find good quality traffic The same can be said about the [...]
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Over the last year I have made it one of my goals to help spread the word about affiliate marketing in my community. Initially, it was incredibly difficult and I almost gave up. Although we have a lot of bloggers and social media types where I live, affiliate marketing is hardly ever talked about. I [...]
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It may seem tempting for Affiliate Managers to de-activate all affiliates who are not active within their program to increase EPC and make their sales look better. However, there are better alternatives that will establish strong relationships with affiliates and provide long-term growth for affiliate programs. In a recent conversation with an affiliate, I was [...]
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In any industry, there is a constant borrowing, reintroduction and recycling of technology to drive buying decisions. In years past, static, one dimensional sales pages were enough. In recent history, sales pages leveraging engagement tactics such as chat, or perhaps a lightbox pop-over, drove results. In today’s hyper-competitive battle for online buyer attention, live webcasts [...]
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