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Colleen

There are basic, key performance indicators that every affiliate marketer is familiar with: revenue, cost per sale, average order value, conversion rates. Increase this, decrease that, and optimize your program – great! But, where most marketers get stuck is having insight into when good is good; and when good is bad. How big should an […]

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There’s no shortage of inaccurate or boring content on the web. With so much of it, how do you stand out? In this article, I will show how to write compelling content people want to read. 1. Understand your audience. The topics that you would like to write about may be interesting to you, but […]

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Email marketing still rocks. Hard. According to the eConsultancy 2014 Email Marketing Industry Census, “email was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.” Email marketing can benefit just about any company. Whether you are sending one-thousand messages a day or […]

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As affiliate marketing landscape evolves, the importance of gaining the immediate attention and trust of potential affiliates for your program is paramount. According to the 2014 AffStat Report, one of the top three ways affiliate marketers discover new programs is through an affiliate manager reaching out to them directly. As an affiliate manager, this makes […]

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I was chatting with some people at the recent SXSW conference about the origins of Affiliate Summit, and they were surprised to hear that we started with nothing, but some passion and ideas. Our initial investment was literally the domain registration. The rest was a matter of using our hosting and email accounts, calling in […]

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