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If data truly is “the new oil”, then how are you supposed to protect yourself from the liability and risk that pervade the affiliate marketing landscape? No doubt you have taken the requisite technical measures to protect your sizable investment in your business, and frequently consider what more can be done.
But, what do you [...]
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2009 was an interesting year for changes in Federal regulations which affect Internet marketers. There were changes to CAN-SPAM, and a revision of rules by the Federal Trade Commission; both of which directly impact Internet marketers.
Below are three Federal regulations which Internet marketers must follow:
1. Email Sent Out Featuring Someone Else’s Product or Service
Email sent [...]
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Working in the marketing department at a company whose core business is monitoring email compliance, I spend a lot of time studying global email marketing laws.
So, I asked reputable networks and publishers how conflicting laws and cultural nuances translate into reality for email. I got great feedback from Warren Corpus, Vice President of Business Development [...]
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With the start of a new year, it’s the perfect time to give your affiliate program a fresh new start. Here are 10 great ways to renovate your affiliate program and optimize it for success in 2010:
Audit Your Affiliate Program – This is vital to the success of your program and it also holds the [...]
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Detecting affiliate abuse is one of the more challenging aspects of affiliate program management. Since the majority of affiliates add value to a program, identifying the abusive affiliates can feel a bit like finding a needle in a haystack.
The performance data provided by the affiliate networks is one of the most valuable aspects of the [...]
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