5 Daily Tasks for Successful Affiliate Management – By Teodora Dobjanschi

by Jenae Reid on May 12, 2017

There are five simple tasks an affiliate manager should include in their daily routine in order to achieve success. Here’s how you can organize your time and tasks in order to achieve the best results.

FeedFront issue 38 cover

  1. Nurturing and Activation

Provide your affiliates with all the needed creative materials in order to help them grow their results within your program and sell more. Also, reply to emails daily, in order to build the relationship with your affiliates and assist them with their questions. Create your list of top affiliates and make sure you proactively reach out to them to maintain communication and inform them about any changes, new campaigns, new products, etc. And invest 35% of your working hours to nurture and activate affiliates to get the best out of your existing affiliates pool.

  1. Affiliate Recruitment

To grow your affiliate program and on-board new affiliates, that can generate new revenue for your business, you should have a recruitment plan in place and invest daily in achieving your recruitment objectives. The recruitment part should be at least equal with the time invested in nurturing and activating your existing affiliates – invest 35% of your daily time in finding new affiliates and optimizing your recruitment actions (approximately 2.8 hours per day)).

Remember, 9.2% of the affiliates find out about new affiliate programs when the affiliate manager contact them directly (2016 AffStat).

  1. Communication

Provide your affiliates with all the needed information to start promoting your products or services and make sure you cover all segments: new, active, and dormant affiliates. Also, provide your new affiliates with a welcome kit that can guide them through your program and explain them how to start generating revenue right away. Keep the communication open with all your active affiliates and reach out to them to check if there is anything you can do to help them. And make dedicated campaigns for your dormant affiliates to remind them of your program and the opportunities they have if they become productive. Generally, this task should take 10% to 15% of your time.

  1. Reporting

Measure your results and follow clear KPIs (Key Performance Indicators) on a regular basis. Some KPIs are measured weekly, monthly or quarterly, but you should measure your sales fluctuations daily. This way, if there is any issue with a link that usually is performing very well, you can take action immediately and solve any issue immediately. Invest 5% to 10% of your time to measure results and other reporting activities.

  1. Optimization

Study your competitors, follow industry news or benchmarks, analyze your program’s performance, and identify ways to grow results or lower costs. If you will do all the above on a regular basis and measure your KPIs, this should not take more than 10% of your time.

You can adjust the time allocation of these 5 daily tasks depending on your current objectives or program maturity, but make sure you keep the proportions.

 

Teodora Dobjanschi is Senior Affiliate Recruiter at Avangate Affiliate Network.

This article appeared in issue 38 of FeedFront Magazine, which was published in April 2017. https://issuu.com/affiliatesummit/docs/feedfront-38

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