5 Easy Ways to Improve Traffic Quality – By Travis Glenn

by Jenae Reid on October 4, 2016

feedfront-35-cover-188x240It is a great feeling to find a profitable performance marketing campaign. All of your initial steps have been checked off: selecting a merchant, picking an offer and landing page to promote, display banners are chosen, ad copy is written.

After all of that work, it is extremely rewarding to see initial conversions start coming in. Now that you have a campaign with promise, I want to focus on turning that into a long-term winner for both you and the merchant.

  1. Give them what they want.
    Speaking plainly, that is the main objective of an affiliate’s job when they’re marketing on behalf of a merchant. On the surface, what the merchant wants should be simple and easy to define. If we’re talking about a cost per sale campaign, the merchant wants more sales. If it’s a lead campaign, they want more leads.
  1. Read and understand the provided information.

Sometimes an affiliate can overlook things during the initial haste to launch a campaign. Carefully read the offer description to see what information the merchant and the affiliate network have provided about the offer. Check the allowed and restricted traffic sources, promotional methods, and other specifics. The network may provide promotion tips and best practices, including user demographics, a list of the best performing countries, day-parting information, and more.

  1. Ask Questions.

Reach out to your affiliate manager and ask questions. AMs may be able to share insights with you not listed on the offer description. A good affiliate manager is going to be your advocate, especially if they see you’re having some initial success on a campaign. If they are unable to answer your question directly, many times they will be able to get a detailed answer from the client.  One great question to ask can be for quality feedback. If the merchant is seeing great indicators from the sales and leads you have sent them, they will be more open to pay bumps and increasing your maximum cap limits so that you can send more volume.

  1. Do your own research.

It can pay to do your own research. There are millions of information sources at your fingertips. Think creatively, and don’t limit your searches to the exact merchant name or offer name of the product. You can look into forums, trade associations, and even statistics provided by universities, scientific organizations, and the government to gain more insight into prospective customers of the product you’re promoting.

  1. Put yourself in the merchant’s position.

Shifting your perspective can help you make sure that you’re making the right decisions. Strive to target the merchant’s ideal customers. If a merchant determines you are bringing them repeat customers with a high life time value (LTV), they will do everything they can to keep you on their affiliate campaigns.

Once you find a winning campaign, take some additional time to optimize for long-term wins. Successful affiliates know it is often easier (and more profitable) to keep a great campaign going than to continually try to find new campaigns.

Travis works with merchants to increase volume and profitability of performance campaigns. On twitter @travispeerfly

This article appeared in issue 36 of FeedFront Magazine, which was published in October 2016. https://issuu.com/affiliatesummit/docs/feedfront-36

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