Improve your LinkedIn Profile for Career Advancement – By Mike Carney

by Jenae Reid on August 31, 2016

feedfront-35-cover-188x240I get asked all the time, what is better, Mike, having a resume or a LinkedIn profile? In my opinion, it depends on what you are trying to accomplish, but if advancing your career is a top goal of yours, then having a LinkedIn profile is incredibly important.

Why? Because of the hidden job market and with LinkedIn having 433 Million profiles, it’s the #1 way globally of getting discovered by hiring managers and recruiters.

Most of the time, LinkedIn is used for B2B networking purposes, but the principles of what to have in your profile for career advancement purposes are very similar.  To help people fine-tune their profiles for career advancement purposes, I have put together my top five suggestions to improve your LinkedIn profile for career advancement.

  • Make sure your profile is focused and relevant – have a comprehensive list of skills listed, have a summary highlighting your expertise and value, include relevant keywords to your position, and make sure you list yourself under the correct Industry.
  • Recommendations – make it a practice to ask and give recommendations and testimonials on a regular basis. You are only as strong as your reputation in your industry and testimonials go a long way to showcase to potential employers how co-workers, past bosses, clients and business partners valued working with you. The best time to beef up your profile is always. If you get a handful of recommendations within a few weeks, then it will likely signal to your coworkers and boss that you are actively looking for a better opportunity. If you build your profile on a regular basis, then it improves the value of your profile.
  • Have a quality and professionally focused photograph – LinkedIn is not a dating site. Your photograph shouldn’t be your application for the Sports Illustrated bikini issue or a group shot from Ibiza.
  • If you are actively looking, then mention in your profile that you are open to new opportunities or up for challenges.
  • Add multi-media to your profile – employers are trying to figure out your value and how well you could represent their company. If you have had made presentations, a video, created PDF documents, been interviewed, etc., then definitely add them to showcase how you are different from the other 433 million people on LinkedIn.

There’s only one you, showcase you to the best of your abilities.

Mike Carney is the Founder and President of PerformanceMarketingJOBS and an Online Veteran since 1997.

This article appeared in issue 35 of FeedFront Magazine, which was published in July 2016.

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