5 Tips to Produce Content That Sells – By Victoria Galperina

by Jenae Reid on August 8, 2016

feedfront-35-cover-188x240Writing powerful copy that sells is one of the biggest challenges that every affiliate marketer faces. As a part of my job, I have been reading affiliate posts on a daily basis for several years now, and have discovered five key factors that separate average content from extraordinary pieces that sell:

  1. Be Original

Every piece of content starts with research, but it is one thing to search for data that supports or contradicts your views, and an entirely different thing is searching for similar posts and simply rewriting them. With so much content already published, you are at risk to fall into this trap. You should remember that by copying what others say, you will never establish yourself as an opinion leader. Therefore, it will be considerably more difficult for you to get people to follow or buy anything from you, especially if they already follow the person or people who published original posts that you are rewriting.

  1. Provide Value

To provide value, you need to put yourself in your audience’s shoes. What issues can the product or service you are writing about resolve? Pick the issues that your readers are facing and structure your content to provide value by solving their problems: share your experience, write something that will alleviate your readers’ problems, and they will share your findings with their networks.

  1. Be Concrete

Explain your views in a clear and easily understandable way. Use as many words as you need to make your point, and move on to the next one. The more precise you are, the easier your piece will be to read. The lengthier your piece is, the more valuable points you will need to make to ensure that your content will be read until the very end.

  1. Provide Visuals

Support your findings with graphs, photos, pictures, GIFs, or videos to better the odds that your content will be shared. We live in the social media era, and it is no longer enough to just provide powerful content. To get your content noticed, you need to add equally compelling visuals and statistics that back up the points you make.

  1. Promote

So you published a post. What’s next? You need to ensure that your post gets noticed. Check that your social share buttons are easily discoverable, and that they work. Add a default text and image to them to make sharing more appealing to your readers. If you are just starting out, ask authoritative bloggers to share your post. If you produce a truly valuable piece, influential bloggers will have no trouble sharing it.

The key takeaway here is that rewriting previously published work might save you time, but in the long run, providing original content, which provides value and solves issues, is how you will get people to buy what you are selling.

Victoria Galperina is the Head of Affiliate Marketing at SEMrush.

This article appeared in issue 35 of FeedFront Magazine, which was published in July 2016. https://issuu.com/affiliatesummit/docs/feedfront-35

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