8 Must Haves for a Business Card – By Robin R. Talbott

by Sara Szado on April 12, 2016

With spring’s emphasis on new beginnings, it’s time to reconsider your most important affiliate marketing tool, your business card. Have you realized at Internet related conferences, you are selling YOU, not your brand?

Or, are you still pushing your product out front like a banana cart, based on the way things used to be in the Madison Avenue world of marketing for business, promoting brick and mortar retail stores?

Newsflash: the days of hitching up the wagon to go to Montgomery Wards for a toaster are over. Today, consumers expect a relationship with their sales provider before they leave the house, or nowadays, visit a website.

Consumers will buy from the establishment, virtual and/or real life, where they trust a credible authority to guide them to what product or service they need, even if they don’t know what they need, yet.

Now, the purchasing format is, “We love Montgomery Wards. Let’s go see what they have,” and, “Look there! Why, we could use a toaster!” Now sales are built on relationships.

Don’t tie one hand of your marketing behind your back. In today’s power-packed social media climate, use both hands to get up close and personal with your customers, and customers-to-be.

As many conference attendees seem to be handing out business cards as a follow-up afterthought to in-person networking, it’s an opportunity lost unless business cards have the same impact as roses bestowed upon a blind date.

That little 3.5” x 2” piece of cardstock, traveling home with your new contact, has the same weight as gold bullion, if one only empowers it so.

Therefore, get fresh, state of the art business cards, everyone. Ditch the long verbal excuses while handing out cards with obsolete phone numbers crossed out, and current numbers written in. Those are wilted roses, purchased on clearance, that clearly speak to how little you value your new contact.

So what if you have an opened box of 472 out of 500 cards left. Throw them in the paper recycle bin, and prepare a business card that is current, while showing you value your contacts enough to make a continuing good impression.

The eight business card essentials are:

1. Your name and title
2. Your professionally staged, quality photograph
3. Your business logo
4. Your business website address
5. Your contact information, including, at least, your business e-mail and business Twitter handle; perhaps also your telephone number
6. Your social media (i.e. Facebook fan page, Instagram, and Pinterest addresses, which may be a QR (Quick Response) code to give all of the information in a small space
7. Negative space, so contacts can jot down notes about you
8. A matte, not glossy, surface that will be easy for contacts to write upon.

Luckily, there is plenty of time to prepare new business cards before the 2016 PMS (Performance Marketing Summit) Conferences and Affiliate Summit East in May, June and late July, respectively.

Now is the time to order.

Robin R. Talbott (@SunbonSmart) digitally markets at SunbonnetSmart.com

This article appeared in issue 34 of FeedFront Magazine, which was published in April 2016. https://issuu.com/affiliatesummit/docs/feedfront-34

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