5 Things to Look for in Advertisers – By Ricky Ahuja

by Sara Szado on April 8, 2016


It is the age-old story: Democrats vs. Republicans, David vs. Goliath, Union vs. Confederates, and right along those lines, yes – advertisers vs. affiliates. One doesn’t want to give, and the other just wants to take. Who is right? Who is wrong? Can’t we all just get along?

Having been an affiliate, a network owner, and an advertiser – I have seen all sides, and have keen insight on what it takes to formulate a successful partnership. As I have always said, transparency and communication are key.

That being said, if you are an affiliate, you spend your hard earned dollars buying media, and spend time and research in identifying a program to promote, but after all is said and done, something still doesn’t jive. Well then, how does one identify a quality advertiser?

Well, I’m glad you asked, see below:

1. Product/Service – How gung ho and how informed is your advertiser about their product. If they aren’t then, they are probably not a good partner to work with. Do they know about affiliate marketing or do they need an education about it? If so, well you may want to look elsewhere.

2. Tracking – Do they have adequate and secure tracking? What tracking platform do they use? Do they provide their affiliates a login to view stats? Are they able and willing to support a post back? If not, you may want to look elsewhere.

3. Transparency – How forthcoming are they with data and conversion statistics? Do they know what media types work? Do they have various landing pages to test different traffic types? How well do they know their conversion flow? These are all questions you as an affiliate should be asking and in the event they are unable or unwilling to provide this information, you may want to look elsewhere.

4. Payout – We all want to believe it is not always about the payout, but, by and large, it usually is. Is the payout competitive? Are there validations in place so any scrubs due to incorrect data or fraudulent actions happen in real-time? Do they have different payouts for different affiliates? If the payout is not competitive, you may want to look elsewhere.

5. Payment Terms – Purchasing media, traffic, or emailing can be rather expensive, and having to float your own funds can add up. Does the advertiser provide quicker payment terms, enabling you to continue your media spend? Does the advertiser have a guaranteed EPC? If they want your traffic, they should go out of their way to accommodate you. If they do not, you may want to look elsewhere.

These five things are not the be all end all, however, they do give you a starting point, and ammunition next time you are approached by an advertiser to run their offer. If it doesn’t, you may want to look elsewhere. 😉
Happy trafficking!

Ricky Ahuja is a serial entrepreneur and consultant and blogs at RickyAhuja.com.

This article appeared in issue 34 of FeedFront Magazine, which was published in April 2016. https://issuu.com/affiliatesummit/docs/feedfront-34

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