It Might Be Time to Outsource – By Priest Willis, Sr.

by Sara Szado on January 23, 2016

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feedfront-33 cover-188x240The Rolling Stones have a song called ‘Time is on My Side’, and sometimes it just doesn’t feel like it. You have KPI targets to set and execute for all of your digital marketing efforts. Did I mention that it’s just you in the digital marketing “department?” Where do you turn for help?

In recent times, the trend of outsourcing digital marketing has caught fire, as more businesses are inclined to outsource their work. In many professions, from digital marketing to customer service, outsourcing has become the saving grace for many.

I’ve run different businesses, including side businesses, since 1998 and along the way, I’ve leveraged outsourced support even before there was a Fiverr. However, with competition increasing online every year, it’s easier to find the support you need to grow your business.

Results Driven or Driving You Crazy?

We’re all guilty of trying to be everything to everyone in our businesses, from the accountant to the person who ships the product. I get it, you take pride in your work, but also realize that time = value. So, what is your time worth?

While I’m pretty good at math and Excel, I don’t want to handle my taxes. Frankly, I make more money doing other tasks, so I use a company called Merritt Booking for all of my bookkeeping online at a reasonable cost.

Experience and Skill Speak for Themselves

Another reason to outsource: you can find qualified talent quickly. I’ve had work done through Fiverr, and it’s been hit-or-miss, with more misses in recent memory. I like to use Upwork for various tasks, especially for the editing of my podcast and have been happy with the work. Another site to consider, that’s worked well for me is Freelancer.com.

Budget Matters

If it doesn’t make money, it doesn’t make sense – or cents. (Sorry, I’m getting carried away.) The idea of outsourcing is to save time, but also the focus should be on saving money. In most cases, you’re not paying the overhead with internal support such as insurance, 401k, etc.

The global economy is developing, and you can leverage it at a fraction of the cost. If you’re working on a large data task, it’s easy to negotiate to fill in pertinent data by line for pennies vs. paying someone an hourly wage for the same work. A company I’ve worked with on this is 3alphadataentry.com.

I’m an advocate for finding and developing local talent, which I continue to do, but I also work with skilled developers and other professionals in the Philippines and India. I save thousands of dollars a year doing this, which I can re-invest into my business and other projects. It’s just good business sense.

The Internet has leveled the playing field for small businesses, and it’s time to be more strategic about how to scale your business and get the help you need for the office. Your time is your most valuable commodity.

Priest Willis, Sr. is Founder and CEO of AffiliateMission.com. Find him at @priestwillis or @affiliatemisson.

This article appeared in issue 33 of FeedFront Magazine, which was published in January 2016. http://issuu.com/affiliatesummit/docs/feedfront-33

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