7 Tips to Recruit Affiliates Directly – By Teodora Dobjanschi

by Sara Szado on January 9, 2016

feedfront-33 cover-188x240Affiliate recruitment is a very important part of the development of an affiliate program. Whether you already have an established affiliate program or have just launched one, here are seven simple tips that you can use to recruit affiliates directly:

1. Make sure you have an optimized affiliate sign-up page on your website. Many vendors focus so much on nurturing and managing affiliates; they forget to optimize their affiliate sign-up page to include a program description, commission structure, and a sign-up button. This is important, as, according to the 2015 AffStat Report (affstat.com), 24% of the affiliates find out about new affiliate programs from the merchant’s website.

2. Invest in PPC (Pay Per Click) recruitment campaigns. Create targeted campaigns to reach potential affiliates, as 22% of the affiliates search for new affiliate programs on search engines (2015 AffStat Report, affstat.com). You can start with a test budget to see bid amounts and results for the relevant keywords in your industry, and then optimize these campaigns.

3. Use segmentation to find your ideal affiliate profile. You can do this by affiliate category (coupon sites, review sites, content, etc.) or by geo-targeting (select the top 10 selling countries or choose countries by the languages supported on your website, etc.). Select the categories that best fit your program and keep these in mind for your future actions.

4. Focus on identifying the right affiliates. Now that you know your ideal affiliate profile, you can use the data to start searching for the right affiliates. Use relevant keywords for your industry to manually search and select the top affiliates for each relevant segment.

5. Contact affiliates directly. 14% of affiliates find out about a new program when the affiliate managers contact them directly (2015 AffStat Report, affstat.com). For a good response rate, usecall to action messages and include sign-up links. You can either offer a higher commission, extend the cookie lifetime, lower the threshold, or offer a hybrid attribution model, to motivate affiliates to take action.

6. Recruit new affiliates within the network. Each network offers recruitment solutions to their vendors, and I suggest using this feature. It would be best if you would work with a niche network as this will increase your chances to get in contact with industry’s affiliates.

7. Run contests and special campaigns. You can run contests to engage existing affiliates to drive more sales or activate dormant affiliates, but also to recruit new affiliates. New affiliates can be engaged into raffles so that they have a fair chance to win. To accelerate the activation process, ask the newcomers to perform a specific action after creating their account (start promoting a minimum of products or generate a minimum of one order, etc.) to be included into the raffle.

These actions should be included in the development strategy of virtually any affiliate program to generate new business, fresh traffic, and conversions.

Teodora Dobjanschi is Senior Affiliate Recruiter at Avangate.

This article appeared in issue 33 of FeedFront Magazine, which was published in January 2016. http://issuu.com/affiliatesummit/docs/feedfront-33

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