5 Reasons to Create an Affiliate Program – By Victoria Galperina

by Sara Szado on January 7, 2016


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So you finally decided to turn a new leaf in your life, and you set up your own online business. You’ve got the product or service figured out, and you’re even getting the long-last clients that you worked so hard on getting.

You’ve joined a couple of affiliate programs or even networks to monetize your website, and all seems to be going well. You are successfully converting traffic to buyers, but you are just not seeing the amount of traffic you want and monetary results you are looking for.

So why not set up your own affiliate program? Here is how having your own affiliate program will help you:

1. Free Traffic. It’s an excellent opportunity to attract thousands of people to your website. Think of it as word of mouth tactic, but online. If you get your current subscribers or buyers to spread the word about you to their friends, you’ll already gain new traffic from curious people and the more people you get to join the program and participate, the more traffic you will receive.

2. Sales boost. No matter what it is you are selling, you only have to pay your affiliates for results, so if the result is selling your product or service, you’ll just have to share the profit that you got from the recommendation of your affiliate with that affiliate in the form of commission. It is a win-win situation for both of you.

3. Outsourced Marketing. There are many types of affiliates out there, and a lot of them are professionals at what they do, so by recruiting them, you are basically outsourcing your marketing activities, letting the experts grow your business.

4. Being in control. By having your own program, you have total control over what and how is being promoted. It is up to you to create the message, which your affiliates will then spread around the globe for you. Each affiliate has their own promotional style, so it’s also important to give them some freedom of choice.

5. Cross-marketing activities. If you are working with multiple traffic acquisition channels, your affiliate program can become a source of cross-marketing promotions. This will allow you to collaborate with your affiliates on mutually beneficial levels that don’t involve commissions, such as publishing an interview with your affiliates on your blog, inviting them to participate in webinars and your social media activities, like Twitter chats. Your affiliates will get exposure, and you will get their audience to get involved with your product or service.

The key concept to remember, when setting up your own affiliate program, is that every affiliate is your partner and if you treat them as such, your affiliate program will become one of your top revenue sources.

So what are you still waiting for? Start making the most from your business right now.

Victoria Galperina is the Head of Affiliate Marketing at SEMrush.

This article appeared in issue 33 of FeedFront Magazine, which was published in January 2016. http://issuu.com/affiliatesummit/docs/feedfront-33

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