Curate, Don’t Just Create! – By Robin R. Talbott

by Colleen on May 18, 2015


Having the trained eye of a curator is an asset in many fields, including affiliate marketing. We’re familiar with museum curators, who decide what art is noteworthy and what’s commonplace, but have you considered your online personal tastes might be valuable as well, just because you’re you?


And, have you realized that, in addition to taking time to create original work, when you gather and share other author’s posts, you come out looking like a hero?

That’s a win-win for everyone.

When you ReTweet, Share, Pin, Like, or Comment on blog posts and social media, that’s curation.

You’re taking a stand by giving opinions and promoting them with your name and avatar. Your selections, pro or con, tell the world a great deal about you, and the parts of the world that agree, line up to be your followers and fans.

By curating out-of-house content, and having the confidence to offer your opinions openly, you establish yourself as an authority.

Perhaps you’ll think it a grand, “fake it ’til you make it,” illusion at first, but when you hit the right mix of presentations, readers will follow your lead.

Soon, you’ll find your confidence growing along with your Klout Score.

Curating takes the pressure off beating out original content 24/7 to maintain your online presence. And, blog posts and social media posts don’t have to be clear-cut one or the other, original or curated.

For example, if you’re a food blogger, offer a post about, “The Five Best Chocolate Recipes on Pinterest,” mentioning your affiliate link, for “Little Katie’s Cocoa,” in the intro.

You might explain how, “These five chocolate recipes are very good as written, but I’ve found Little Katie’s Cocoa with its cocoa beans hand picked by wombats gives me consistent results every time.”

Then, list five titles to the wonderful chocolate recipes you found on Pinterest, a few introductory words about the blogger, along with their product photos, and links.

And, you might conclude that, “When I bake brownies with Little Katie’s Cocoa, the aroma of baking brownies permeates our home. The kids come running!”

Working your affiliate links into your part of the post will allow your affiliate income to grow, with less original thinking, while you win friends by having their content promoted.

In addition, let’s hope these featured guests return the favor, mentioning your content in their future posts.

As display ads decrease, due to platform contraints, editorial content will command more online marketing dollars since copy flows smoothly on all platforms.

This creates an enormous opportunity for affiliate marketers for product placements in blogs and social media.

But, along with more opportunity comes more work to follow-through. And, as we affiliates learn to work smarter, content curation is another tool fitting nicely into our promotions toolbox.

Robin R. Talbott (@SunbonSmart) digitally markets at

This article appeared in issue 30 of FeedFront Magazine, which was published in April 2015.

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