Learn to Leverage the Power of Reddit – By Josh Waldron

by Colleen on May 27, 2015

Twitter and Facebook are often touted as the social networks that you can’t ignore. These giants can be useful in growing your business, but “likes” and “follows” don’t necessarily push more traffic to your website.

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In 2013, one of my websites developed a significant following on Facebook and Twitter. However, the growth of my fan base generated very little traffic for my actual website – you know, the one I created to generate income.

Like any motivated entrepreneur, I invested valuable time reading tutorials for “increasing fan engagement” and “maximizing the value of my tweets.” I tried some of the ideas, but the results did not justify the efforts.

I also invested money into advertising on both sites. Again, I was disappointed with the results.

These frustrations forced me to rethink my assumptions, and I decided to walk away from the idea that Facebook and Twitter were necessities. With my newfound energy, I shifted my attention to Reddit, a social network that’s often left out of marketing conversations.

Reddit is one of the most popular sites in the world (Alexa ranks Reddit in top 25 worldwide, top 10 in the United States). Because of the way the site is organized, Reddit can be a goldmine for targeted traffic.

I know you may be skeptical, so let me share what I’ve learned and observed. Ultimately, you can decide if it’s worth the experiment.

Before you jump into Reddit with both feet, you have to learn how the site works. Here are two important notes before you get started:

1. Carefully review Reddit’s rules and functionality before you post anything.

2. Avoid self-promotion. If you sign up for Reddit and immediately start dropping links to your site, you’ll get banned or downvoted fast.

Once you’re on Reddit, your goal is to generate traffic for your website, but in order to do that, you need actively contribute to the community.

Your first step is to find subreddits that match your skillset or the topics addressed on your website. If your business focuses on jeans, look for subreddits that discuss clothing, fashion, etc.

Once you’ve found appropriate subreddits, you should add valuable content, share insights, and earn upvotes (which ultimately serve as a trust metric). There is no quick way to do this, but investing the effort is absolutely worth it.

I spent months building my reputation on Reddit before I ever included a link to my website, but when I did, I couldn’t believe the results.

My first Reddit post led to a 750% increase in social traffic and a 92% increase in overall traffic for that day. I could hardly believe my eyes.

I worked for three years to build my site’s traffic, and one Reddit post nearly doubled my numbers.

Perrin Carrell of NichePursuits gives an excellent introduction to Reddit and more compelling data at feedfront.com/reddit.

I’m no genius, but I’ve honed these skills over time, and I’ve duplicated or exceeded my results consistently.

You can do the same thing.

Josh is an award-winning web designer whose work can be found at studiojwal.com.

This article appeared in issue 30 of FeedFront Magazine, which was published in April 2015.http://issuu.com/affiliatesummit/docs/feedfront-30

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