How To Grow Partnerships With Your Affiliates – By Nadia Kuznets

by Colleen on May 11, 2015


As a network or an advertiser, you know how important it is to have a good relationship with your affiliates. They are the ones who drive traffic to your offers and help increase your revenues.


Regularly communicating with your affiliates helps build trust and confidence in your partnership. However, there are a lot more specific things you can do.

1. Resolve Issues Together

There are many issues that you can encounter with your affiliates, such as fraudulent traffic, not accepting your scrubbed leads, etc. You don’t want to lose an affiliate due to an issue that can be easily fixed.

If there is fraud coming in, figure out which sub-affiliate of theirs is responsible and block that specific sub-affiliate, instead of the primary affiliate. If the affiliates don’t want to accept your scrubs, ask them what information is needed to accept the scrubs and provide them with all the required data in a timely manner.

2. Reward Performance

Do you have affiliates that regularly drive quality traffic? If so, provide them with higher payouts. It takes time and effort to find good affiliates. Even a small payout bump makes a difference.

You can also provide your top performers monthly or quarterly bonuses. That will encourage them to optimize your campaigns and drive quality traffic. Another way to reward performance is to change your payment terms to pay your best affiliates faster.

3. Be Aware and Responsive

Links break, offers get unexpectedly paused, and campaigns get capped out – be aware and let your affiliates know as soon as these issues occur. There is nothing worse than finding out that the offer you are running has been down for two days.

Respond quickly when affiliates notify you of an issue with the campaign. Help resolve the problem and thank them for being so proactive in running your campaigns. Communication is key in this business.

4. Meet in Person

Thanks to conferences like Affiliate Summit, you can now meet your affiliates at least twice a year in person. Getting to know whom you work with face to face will help grow your partnership as you can connect on a more personal level.

Buy your affiliate lunch/dinner/drink to discuss how everything is going and how you can grow the relationship. Take notes, so you remember what to follow up on once you get back to the office.

5. Continually Analyze and Increase Earning Opportunities

Assign each Affiliate Manager specific accounts, so each affiliate has a direct contact. Encourage your affiliate managers to regularly look for opportunities for the accounts they oversee.

Understanding your network and its capabilities is very important and will help it grow. Prior to letting your affiliates know about the new opportunities, make sure that the offers have been correctly implemented and successfully tested.

Don’t wait until tomorrow to start practicing these methods. Start today and watch your partnerships grow and your revenues increase!

Nadia Kuznets is the Network Manager at iGain Network/ Marketing Manager at massfinity.

This article appeared in issue 30 of FeedFront Magazine, which was published in April 2015.

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