Grow Your Pinterest Following Through Collaboration – By Kimberly Danger

by Colleen on May 13, 2015


Collaborating with other pinners is one of the quickest and most effective ways to build your Pinterest following, but a strategy that’s often overlooked. When others share your pins, your work is exposed to an entirely new audience.


Here are a few easy ways to make that happen.

Join Pinterest Collaborative Boards

Collaborative, or “Community” boards allow multiple pinners to add their pins to a board of common topic or interest. You can tell a board is a community board by the three-person icon in the upper right-hand corner. Group boards require that you follow them first. Next, read the board description. Often, it will include instructions on how to be included as a pinner. is a site that allows you to search for Pinterest group boards by category (such as health and fitness) and filter, according to criteria, such as number of followers, as well as number of collaborators. The best boards to join are those with a high number of followers and a low number of collaborators. That way, your pins are seen by a large audience but not lost in the shuffle of thousands of other pins.

In order to be invited to pin to a group Pinterest board, you must follow the other pinner and they must follow you. Don’t request an invite before you follow (Pinterest common courtesy).

Join Pinterest “Share” Groups on Facebook

There are many private Facebook groups where bloggers participate in social sharing to boost traffic to their sites.

Typically this is how it works: there is a daily thread where group members post a link to the pin they would like others to repin. In exchange, you repin everyone else’s pin. Or, social bartering takes place. You ask to have something of your re-pinned and others will ask you to re-tweet them on Twitter, “like” their Facebook post, etc.

To find groups like these, simply enter the search keyword “Pinterest” and peruse the closed groups available. When you join them, similar suggested groups will show up on your Facebook sidebar.

Hire Inexpensive Social Proof

In today’s internet culture, social proof may be bought and sold online. E-commerce sites where media-savvy people sell shares, “likes” and re-pins are easy to find, and many of their services are available at rock-bottom rates.

For example, on, type “Pinterest” into the “Find Services” search box and no less than 1000 results come back. One such “gig” is for high-profile pinners to re-pin your pins on their boards. If you’re new to Fiverr, you’ll have to be careful.

While lots of legitimate services can be found, many sellers violate Pinterest’s terms of service (TOS), using robotic scripts to do their work for them. Also, if you are using Fiverr to promote pins for commercial gain, you’ll need to be using a Pinterest Business Account.

Bottom line: Read up on the Pinterest TOS before using Fiverr.

Kimberly Danger is founder of and, and author of three books.

This article appeared in issue 30 of FeedFront Magazine, which was published in April 2015.

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