3 Tips to Leverage and Monetize Apps – By Sean McCormick

by Colleen on May 6, 2015

I am amazed that in such a short amount of time I’ve become an addict. My wife threatens to leave me if I don’t “put the phone down.” However, that’s a story for another edition of FeedFront.

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The crazy thing is, it’s not just me, it’s global. With wearable technology advancing, I expect that mobile apps are going to become even more prevalent.

Think of a world where every device you touch is connected to an application. It seems inevitable that apps will be everywhere, whether we embrace it or not. Being an Internet marketer, it seems to me the logical remedy here is to monetize it.

Step 1: Find an app to market.

There are tons of mobile affiliate networks and mobile app discovery companies out there, so how do you find the right one?

• Attend an industry trade show. Some of my favorites and more affordable options are Affiliate Summit, Apps World, and Game Developers Conference. Another great show, albeit on the pricier side, is Mobile World Congress. Nothing beats live networking, and these shows are full of informative panels and topical workshops.
• Search for CPI (Cost Per Install) networks online. There are many to choose from, and some may offer unique benefits that better fit your needs. Search, ask questions, and search some more. Look for the network with the best combination of unique offers, payout and payment terms.

Step 2: Pick the right campaign.

Picking the right campaign can be tricky business. How do you find the best ones?

• Do your research in a particular vertical, e.g., gaming, dating, retail, travel, health, etc. Check the app stores (iTunes and Google Play) to see what’s trending. Pay attention to the campaigns you see running in apps like social networks, news publications, and sporting apps. Only run campaigns that are iOS and Android friendly on mobile traffic.
• Campaigns can come up and go down without notice. Ask your affiliate manager which campaigns have been active the longest.

Step 3: Find a traffic partner.

Similar to finding an affiliate network, you need to do your due diligence. A few methods that I have found helpful while promoting these campaigns include:

Mobile Video: Find an app that has a video ad unit. There are a lot of video-distribution marketplaces that are doing for more pre/post-roll offers.
PPV: Just like traditional desktop PPV traffic, there are tons of opportunities within PPV marketplaces.
Incent: Some offers allow you to run incentivized campaigns. Rewards/coupon networks perform really well for incentivized offers.

Like any strong, profitable campaign, analytics is king. Find a traffic source that allows you to dive deep into the data, then optimize, optimize, optimize.

Good luck, and may the addiction be profitable.

Sean is the Chief Growth Officer of React2Media, LLC.

This article appeared in issue 30 of FeedFront Magazine, which was published in April 2015.http://issuu.com/affiliatesummit/docs/feedfront-30

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