5 LinkedIn Steps to Build Your Business – By Michael Yublosky

by Colleen on April 24, 2015

From my perspective, LinkedIn is the world’s largest online searchable database of business professionals. There are currently 350+ million users and that number is growing.

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LinkedIn’s tools offer businesses many potential benefits if they are used properly. These benefits include lead generation, visibility on Google search, forming partnerships and alliances, finding suppliers, niche marketing, competitive and market intelligence, and more.

According to LinkedIn’s (2014) Sophisticated Marketer’s Guide To LinkedIn: “B2C marketers are rapidly discovering LinkedIn” with 51% reporting that they’ve acquired a customer through the site. “LinkedIn drives more traffic to B2B blogs & sites” than Twitter, Facebook, and others combined.

Why Should You Use LinkedIn?

When someone checks you out on the Internet, your LinkedIn profile is at or near the top of most search results. You, therefore, need to establish your profile as your professional brand at the very least. At the other extreme, you can use LinkedIn to become a key influencer in your niche and grow your business.

Add a Work-Ready Profile Picture

LinkedIn says you are seven times more likely to be found in searches with a professional picture. I recommend your photo is work-ready; how you would greet a client. The allowable square size is between 400 and 20,000 pixels. Maximum file size is 10MB. Formats include PNG, JPEG, and GIF.

Use a Hero Image

LinkedIn calls them background images. The exact dimension is 1400 by 425 pixels and can be up to 20,000 square pixels. You may also add a tagline, products, images, etc.

If you have a premium account, I advise you to avoid stock images. They tend to be too bold and vibrant. A visitor’s focus should be on your profile picture, not the hero image.

Add a Value Proposition to Your Headline

Your ‘Headline’ is the area below your name. It follows you in a number of places on LinkedIn and is your second place to make a great first impression. Add a unique value proposition here, not just a title. You have a total of 120 characters to work with.

Leverage Your Summary

In my opinion, your “Summary” belongs near the top of your profile. It should be written as if your ideal client sat across from you and you spoke directly to her. Write in first person and state what makes you more unique than your competitors and why they should choose you. What problems do you solve? What questions can you answer?

Add Your Contact Information and Website Links

Make it easy for people to get in touch with you and read the rest of your story. Be sure to include your email address and phone number on your profile. Add your “Contact Info” to your “Summary’” section as a call-to-action, and include it in your “Advice for contacting” section.

Provide links to your website using link text rather than the default “Company Website”. Use all three provided for different pages if you only have one website.

Michael helps businesses market on LinkedIn and shares tips and hints through his Website: diywebjem.com

This article appeared in issue 30 of FeedFront Magazine, which was published in April 2015.http://issuu.com/affiliatesummit/docs/feedfront-30

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