tl;dr – Six ways you can benefit your SEO by working with social network Pinterest.
Pinterest is one of the most trafficked social networks in the United States. Every day, its 70 million monthly active users engage on 750 million boards and 30 billion pins. Businesses not only look to connect with Pinterest’s affluent female audience, but to wield Pinterest as another weapon in their SEO arsenal.
There are several ways to leverage Pinterest in your SEO strategy.
Convert to a business account
Verify your website as a business account and net a backlink in your bio. Converting to a business account also gives you free analytics that serve as a helpful guide for SEO work.
Turn privacy off
In your profile settings, set your search privacy to “No,” to allow your Pinterest account to be found by search engines. Add keyword rich boards, pins, and images. An optimized board can rank well in search queries. Don’t miss this opportunity for extra visibility in search engine results pages (SERPs).
The Pinterest pin is the equivalent of the Facebook post and is composed of an image and a description. It is grouped onto boards and assigned a category. All of which can be optimized for SEO. Use keywords in board titles and descriptions as well as the 500 character pin text area. Develop your own hashtag and use it in pins.
Images are searchable, too. Rename image filenames to a keyword instead of using the default name from the camera. This holds true for your website. Use clear, pinnable images with keyword rich content and social share buttons.
In October 2013, Bing added Pinterest images to its SERPs. Pinterest related boards show up in Bing SERPs right alongside regular search results. At SMX West 2014 Duane Forrester, Sr. Product Manager at Bing, noted that social signals do influence overall rankings.
Links from your bio description and all pins are “nofollow” links. Inbound links from Pinterest pins count as backlinks. Even though they don’t pass along any SEO juice, they are listed in Google Webmaster tools.
Boost your rank on YouTube, it’s a search engine, too. Pinterest recently allowed users to pin videos from TED Talks, Vimeo, and YouTube. Pinning your videos gives them extra visibility, leading to more subscribers and comments.
In addition to listing your location on Google local and Yelp, use Pinterest Place Pins. Place Pins have a map and location associated with them. Location-based social network, Foursquare, powers these pins. Four Seasons Hotel chain uses Place Pins to highlight each location and give users another way to find them.
Pinterest continues to position itself not only as a social network, but also as a visual search engine. This is something Google does not do as well as Bing. Maybe there is a collaborative effort or merger coming in the future.
Michelle is an entrepreneur who blogs on metrony.com and is the author of Pinterest Tutorial.
This article appeared in issue 27 of FeedFront Magazine, which was published in August 2014. http://issuu.com/affiliatesummit/docs/feedfront-27