10 LinkedIn Connection Strategies – By Jay Berkowitz

by Colleen on August 4, 2014


tl;dr – Here are 10 ethical strategies to stay on the radar of LinkedIn connections.

LinkedIn offers many strategies to stay top-of-mind with your connections. If we met at Affiliate Summit Miami in 2007, and you haven’t thought about me since then, you likely won’t recommend me for any business opportunities.

Here are 10 ethical strategies to use LinkedIn to stay on the radar. feedfront-27-cover-small

1. Link with People You Meet. Take all of those business cards you collected at the last Affiliate Summit, find their LinkedIn profile, and send a customized note. Hi Jay, it was great to meet you at the party at in Las Vegas, we both share a passion for internet marketing and tennis, please connect.

2. Update Your Profile. Whenever you change your LinkedIn profile, all of your connections get notified, by email, or when they log in.

3. Endorse and Recommend. LinkedIn now offers 1 click endorsements, and when you endorse someone they will be notified. A recommendation is a short paragraph or two, and when you recommend someone, LinkedIn asks them if they’d like to recommend you.

4. Make an Update. An update is LinkedIn’s version of a tweet or Facebook post. LinkedIn now shows us ‘Who’s viewed your updates’ so you can see who saw your news.

5. Make New Connections. LinkedIn will guide you through “linking in” with everyone in your contact list, and they have a great feature that suggests people you may know based on who you’re already connected to.

6. Look at Other People’s Profiles. Spend a few minutes each time you are on LinkedIn going through your connections. LinkedIn now reports who viewed your profile, so they’ll see that you stopped by.

7. Change Your Picture. It is probably time to refresh that picture you took with your first smart phone in 2003. Upload a nice professional head shot; when you change your picture, everyone gets notified. You’ll probably get a few compliments.

8. Ask for a Connection. At the heart of LinkedIn is a professional connection network. A few years ago I flew to Affiliate Summit in Las Vegas, and when we landed, I had an email from LinkedIn. One of my connections had been contacted by his LinkedIn friend who wanted to meet me because I was speaking at the conference. I responded and he joined a group of us for dinner that night.

9. Join a Group and Be Active. There are LinkedIn groups for everything, including over 2,000 groups with the word affiliate — LinkedInAffiliate has over 9,000 members. An advanced strategy is to create your own group, you’ll be the one to approve new members and send notices to the group.

10. Say Hi. A friend of mine owns a successful ad agency, and he is the master of staying in touch. Every 3 or 4 months I’ll get a LinkedIn note or an email just saying hello, and every 6 or 12 months, he’ll extend the invitation to grab a lunch. Go through your LinkedIn contacts and send a few shout outs today.

Jay Berkowitz is an author, internet marketer, tennis player and the CEO of TenGoldenRules.com

This article appeared in issue 27 of FeedFront Magazine, which was published in August 2014. http://issuu.com/affiliatesummit/docs/feedfront-27

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